Lotus MSG is obviously at the end of its rope and has even put its own trademark up for auction. You must know that in the past few decades, Lotus MSG has always been a popular product in our kitchen. A necessary condiment, but now it is difficult to see her in the kitchen. According to the latest news, Lotus has now begun auctioning its trademark as a final trump card, so today I will discuss with you how he got to this point.

First, why did he choose to auction his trademark?

We all know that for a company, the most important thing is their products and corporate reputation. It is obvious that although Lotus's products pass the test, in the process of market competition, they unexpectedly fail. Lost to the chicken spirit who came from behind. Although Lotus MSG has been trying to reverse the situation in the past few years, it has been unsuccessful. Now, they finally began to plan their retreat and chose to auction the company's trademark. After all, their company still has many The reputation of large companies.

Second, what is the approximate valuation of these trademarks?

A professional appraisal agency has evaluated this. They believe that the price of these 24 trademarks is about 82.28 million. The bidding for these trademarks is currently underway, and judging from the current bidding, many People are still very interested in this trademark.

Third, why did we end up in this situation today?

The reason why Lotus MSG has been able to reach this stage is that on the one hand, they did not follow the market trend and make publicity changes, which led to competitors catching up. Of course, some people believe that there is a certain conspiracy theory in this, while others believe that there are some problems in the company's management, and even shareholders have misappropriated the company's funds for a long time, causing the capital chain to break. This is a very serious problem for a company with regular operations, so it has also caused Lotus MSG Company to suffer losses.