1. The so-called trademark transfer refers to an act in which the trademark registrant transfers the exclusive right of the trademark to another party in accordance with legal procedures during the validity period of the registered trademark.

Some companies ignore their trademarks after they are approved for registration. The trademarks remain idle and do not play their due role. Some companies that want to register a trademark have never been able to register a trademark because they are unwilling to expend energy in preparing application materials or spend nearly a year waiting for approval. By publicizing the relevant regulations and procedures for trademark transfer, trademark transfer not only promotes corporate brand creation, but also helps companies revitalize their assets.

2. Benefits

1. There is a big advantage in time: the time required to apply for trademark transfer is generally only about 6-10 months. Compared with trademark registration, it can save time and improve efficiency.

2. The probability of success is relatively high: registered trademarks are easily rejected. The trademarks for trademark transfer are all registered and only need to go through the transfer procedures.

3. Quickly establish a brand: As business competition becomes increasingly fierce, trademark transfer allows us to use our own brand in the shortest time and invest in promotion and publicity as early as possible.