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What is the role of a good company name? The meaning of naming is well known to everyone. Giving the company a suitable name can make a lot of money. A catchy name is more likely to attract customers' attention and bring many potential customers to the company. Below, Name.com will give you a detailed introduction to the role of a good company name. Click to enter the naming master. 1. The company name is a gold mine. If a successful company wants to create its own brand, it must first create its own resounding name. The name of a company is like a flag, which represents the company's image among the public. This is the first step towards success for a company. A loud name can allow more people to identify the company and understand the products; only if the company and products have wide visibility and good reputation can they attract more customers and generate greater benefits. The name of an enterprise includes company name, product name, trademark name, etc., and is a huge intangible asset of the enterprise. The brand value of Hongtashan is 42.3 billion, Haier is 26.5 billion, and Changhong is 26 billion. The reason why the above brand companies can create their own brands in the fierce market competition is not only their effective operation and scientific management, but also inseparable from the company's name, image and planning. Not all famous names are good. In addition to combining the characteristics of the industry, it must also be organically combined with the name of the legal person and the external and internal information of the legal person to become a good name, otherwise it will be counterproductive. 2. Company name is image. Company name is the first step in corporate image planning. A good company name should have two major characteristics: a. From the external information point of view, the name should have a loud sound, auspicious meaning, and beautiful shape. It should be elegant, melodious, easy to remember, unique but not weird, and new but not explicit. , be refined and easy for everyone to accept, and try to avoid the appearance of duplicate names and indecent names. b. From the perspective of internal information, the name must conform to the characteristics of the industry's products, and must not conflict with the location name, legal person, and person in charge. It must also be consistent with the relevant characteristics of the legal person and person in charge. Among them, in a sense, internal information plays a greater role. The company's store number and product brand name must be integrated internally and externally, and the inside and outside should match, so that the corporate image can be planned more perfectly. Therefore, when running a company, you must not make the wrong first step. 3. The name of the company is the benefit. Usually there are many ways for us to measure a person's style, from the way he uses words, or from his hairstyle, or from his smoking posture, or from his body language, or from his performance in playing cards, or from his attitude towards property, etc. It's hard to know a thing or two. Brand style is very important in nomenclature. On the one hand, this can also reflect the quality and business acumen of the shop owner. If products and stores are named elegantly, customers will often have a "multiplying" effect due to the added psychological value, and naturally money will flow in. On the contrary, once the store or product name falls into vulgarity, the consequences will be difficult to imagine. If you think that your store is small and the store name is insignificant, so you just give it a simple name and "release it" casually, but that would be too derogatory! The reason is simple! Even if it is a small store, don't give up on yourself. You often see advertisements for certain products on TV that cost tens of millions of dollars a year. The direct association is that the size of the company must be rich and powerful! In fact, this is not necessarily the case! Some companies are small in scale, but they know how to create momentum and expand financial resources for themselves. There is a multinational tie brand that has an astonishing amount of advertising every year, but its scale in the country of production is unbelievably small. A certain brand of chewing gum targets teenagers and first-time couples. Its advertising is also very large, but there are only six clerks and bosses in the company. Isn’t this shocking?

What are the benefits of having a good company name? There is also a lot of knowledge in choosing a company name. Not only should the company name combine sound, shape and meaning, but also pay attention to the hexagram. , Mathematical cooperation. A good company name will bring you lots of money. At the same time, the name of the company can reflect the quality and business acumen of the operator.

What are the benefits of a good company name? The following name network will give you a simple analysis: What are the benefits of a good company name? Click to enter the master's naming. A good company name can leave a deep memory, a good impression, easy to remember, easy to read, Easy to pronounce, easy to pronounce and easy to write. If the company or brand name is difficult to identify, is too long, and has difficult-to-recognize characters, it is not conducive to writing and memory. It often causes people to have primitive resistance and hinders the public's impression. The name of the company should be unique and fresh, not easily out of style, and not easily confused with the names of the same products in the same industry. If the name is confused, it will easily create a sense of ambiguity. It should be targeted at the main consumers and groups, meet the psychological needs of the period, and be targeted at men and women. The elderly, children, culture and consumption motivations, etc. When choosing a company name, you should pursue happiness, beauty, and curiosity. These are basic human characteristics. A lasting name is the first thing to have. The necessary conditions for marketing are: first, a loud, easy-to-remember, and understandable name; second, advertising; third, business strategy; fourth, excellent technical quality of the product.

How to give a company a good-sounding name that can be registered? For a newly established company, how to give the company a good-sounding name that can be registered? This problem should be difficult to solve within the company! In particular, many company names have to be registered and have meaning, which is quite difficult. As the saying goes: "A famous business name is worth a thousand taels of gold." As the first trump card for merchants to fight in the business world, A good business name is like a moving ballad, nourishing people's hearts after many hardships, and like a touching poem, giving people the warmth of love and the enjoyment of beauty. A name is a symbol of self-creation and wealth, and is the foundation for settling down and establishing a career. As the saying goes: "If the name is incorrect, the words will not go smoothly, and if the words are not smooth, the things will not be accomplished." For a company, having a good name is also an extremely important step.

Those well-known companies and well-known trademarks all have a well-known name, and some names far exceed the value of "ten thousand taels of gold". For example, the brand value of "Haier" has exceeded 10 billion US dollars. The world-renowned "Coca-Cola" has exceeded the 100 billion US dollar mark. American economist David Bell once said: "Trade name is the carrier of corporate image and brand." There is also a lot of knowledge in how to come up with a good name. A good company name should be chosen after repeated deliberation in terms of sound, shape and meaning.

For a company, although its name is just a combination of several Chinese characters, it should express more than just the inherent meaning of a few Chinese characters. The name serves as a symbol for a company to open up the market. It stores a large amount of market competitiveness information, can well reflect the strength of the company, and is also a symbol of the company owner's worth. How to come up with a nice and registerable name for your company? Here are some basic principles and key points of conception:

1. Matters related to company naming

1. The name must be pronounced clearly

There are many Chinese characters , also have many identical pronunciations in terms of phonetics. Therefore, when choosing a company name, some Chinese characters that are difficult to pronounce or names that are difficult to read together should be avoided, especially some combinations of homophones and homophones that are not well matched. It also has an ominous connotation or is unclear, so try not to use it. How can I produce the best pronunciation? This problem has the rule of "rhyming with rhymes" in ancient Chinese poetry. Therefore, chapters are classified according to the degree of similarities and differences in rhymes and vowels. The sounds similar to the pronunciation of the finals are classified into one category, called rhymes, also known as "ruts", and the syllables of the finals are divided into thirteen categories so that the pronunciation has certain rules to follow. This method It is called "rhythm", also known as "Thirteen Rhythms".

The thirteen rhymes are classified as: (1) East: Middle Eastern rhyme, including 13 characters such as Song, Gong, Weng, Kong, Zhong, and Hong; (2) West: Zhiyin rhyme, including Qi, Di, Zhi, Xi, Ji, 13 characters such as ladder; (3) South: Gandan rhyme, including Han, Can, Huan, Nan, Tan, Yan, etc. 13 characters; (4) North: Black and white rhyme, including Te, Ke, Le, De, Fu, Ce etc. 13 characters; (5) Hang: Qiangyang rhyme, including 13 characters such as wolf, Yang, Tang, Chang, Niang, Huang, etc.; (6) Bo: Posuo rhyme, including song, goose, he, duo, ke, ke etc. 13 characters; (7) Chen: Renchen rhyme, including 13 characters such as Lun, Feng, Cheng, Teng, Gen, Sheng; (8) Qian: Tianxian rhyme, including Tian, ??Suan, Jian, Dian, Yan, Xian, etc. 13 characters; (9) Kui: Huifei rhyme, including 13 characters such as destroy, blow, Wei, chase, push, pile, etc.; (10) Ku: Gusu rhyme, including Du, Hu, Chu, Wu, Shu, Fu, etc. 13 characters; (11) Give: Tie Xie rhyme, including 13 characters such as Jie, heat, measure, tongue, le, and Shi; (12) Pai: Huailai rhyme, including Cai, guess, ai, kai, bury, child, etc. 13 words; (13) Kua: Basha rhyme, including No. 13 such as he, hua, zhao, la, hua, and chai. Among the thirteen rhymes mentioned above, different rhyme parts have different pronunciations. Due to the different pronunciations, people hear and feel different. When naming a company, you should choose appropriate syllables and words to rhyme it according to the company's characteristics and overall structure.

2. The number of words should be as small as possible

According to the current conventions of some company names, the number of words in many company names is between 2 and 5. However, if the company name to be registered is If it is difficult to register successfully, you can add some text appropriately. According to relevant information, someone once conducted an experiment using a shorthand instrument to test how many words they could hear and understand in one thousandth or two thousandths of a second to listen to advertising words. , the results show that the average number of words in people's memory is limited to 5, so it is best for some company names to be within 5 words.

3. Avoid using uncommon words

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What kind of company name is it for?

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What is a good name for a trading company? 100 points: How to name a company, five taboos: 1. Polyphonic: naming with polyphonic characters. When the name has two or more pronunciations, it is easier for people to feel at a loss. Of course, this does not mean that polyphonic characters cannot be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it. 2. Partial characters: Trademark names are for consumers to call, and the popularization of the characters should be taken into consideration. The reason why some people use uncommon characters to name is because they think that whether they can get a good name depends on whether they can choose a good word. . Therefore, when it comes to naming, the first thing that comes to mind is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite. 3. Obscure meaning: Obscure meaning means that the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is. 4. Unlucky: Unlucky meaning is a taboo in commercial naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or a commodity. It is said that a sales war broke out in Hong Kong between "brandy" (France) and "whiskey" (British). As a result, more than four million bottles of "brandy" were sold, but only 100,000 bottles of "whiskey" were sold, which was only a fraction of the price of "brandy". After investigation and analysis, the problem lies in the Chinese translation of "whiskey". If you are afraid of whiskey, who would want to buy it? 5. Similarity: It seems to be a common problem among Chinese people to dislike other people's kindness. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is "Bomi" and my name is "×MI". You are "Yikang", and my name is "Xkang". You are "Seven Stars", then I will become "X Star". Some people even have homophones with you.

In fact, the effect is counterproductive

Please refer to the approval of the State Council on May 6, 1991, and the announcement of the State Administration for Industry and Commerce Order No. 7 on July 22, 1991. According to November 2012, what is a good name for establishing a company? The "Enterprise Name Registration Management Regulations" revised by the "State Council's Decision on Amending and Repealing Some Administrative Regulations" on the 9th

Registered company naming rules and approval procedures

1. The name composition of a registered Shanghai company:

1. The composition of a company name: A company name generally consists of four parts: administrative division, font size, industry characteristics, and organizational form.

For example: Shanghai (administrative division) Xiangren (font size) Enterprise management (industry characteristics) Co., Ltd. (organizational form)

2. Font size standard: composed of 2 or more Chinese characters

3. Industry characteristics: including product name, industry name or industry name, such as trade, information technology, advertising, business management, etc.

4. Enterprise organizational form: limited company, joint stock company, group company, etc.

2. Name check rules for registered companies in Shanghai:

1. The names of companies in the same industry cannot have the same name and the same pronunciation.

2. Font sizes with more than two characters need to be separated when checking the name. For example, when checking the name of Yierkang, the name "Yierkang", "Erkang" and "Yierkang" will be searched three times.

3. Registration (Shanghai) domestic company name approval procedures:

1. Name pre-inquiry: You need to fill in the "Name Pre-approval Application Form", legal persons and shareholders provide ID cards, names The pre-inspection is conducted at the Industrial and Commercial Bureau where the company is registered.

2. Name review: After passing the pre-examination by the District Industrial and Commercial Bureau, it will be reported to the Municipal Industrial and Commercial Bureau for review, which generally takes about 5 working days.

3. Certificate issuance: After the name is approved by the Municipal Industry and Commerce Bureau, the District Industry and Commerce Bureau will print the "Name Pre-Approval Notice" and receive the "Enterprise Name Pre-Approval Notice" with the acceptance notice

The "Name Pre-approval Notice" is valid for half a year. If the industrial and commercial registration has not been completed within half a year, it can be extended for another half year.

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