Tmall has very strict requirements for merchants to enter, so if you want to open a store on Tmall, you need to have complete entry conditions, such as trademarks, brands, etc. So, what kind of trademarks are more likely to be listed on Tmall? In fact, Tmall has very few requirements for brand trademarks, only two:

First, Tmall only accepts trademark registration certificates from the National Trademark Office or a trademark acceptance notice;

Second, it is not allowed to enter pure graphic trademarks, because the store name and related domain names are pure graphics and cannot be named.

So if you want to easily enter Tmall, you must not only have your own brand, but whether the trademark is R or TM will affect the deposit for entering Tmall:

Brand flagship store, specialty store : 100,000 yuan for TM trademark, 50,000 yuan for R trademark;

Specialized store: 150,000 yuan for TM trademark, 100,000 yuan for R trademark.

In addition, Tmall also has some special requirements for applications for retail flagship stores: the applicant must be the trademark owner of the 35th service trademark or a company related to the trademark owner .

When applying for a Tmall registered trademark, please note that in order to eliminate some uninfluential brands, Tmall may reject newly registered brand applications. Trademark registrations are accompanied by a trademark registration certificate to evaluate the brand. Influence. The vast majority of commercial brand evaluations are rejected, that is, the influence is not good.

Tmall also has requirements for companies to settle in. Companies to settle in Tmall must be companies registered in mainland China, including legal persons (companies) and partners (partnerships), and hold corresponding business licenses . Most types of investment requirements require general taxpayer qualifications, and company age categories also have different requirements levels of 1 year and 2 years.

It is so difficult to register. Should the registered trademark of the store be a personal trademark or a corporate trademark? Can a personal trademark be registered?

If the trademark registration certificate does not exist, it is personal or corporate. For enterprises, you can apply for Tmall entry in the form of personal ownership, corporate ownership, or authorization.

So, it is not easy to settle in Tmall. The most reliable way is to find a reliable third-party platform to help settle in, such as a professional organization like this, although it will charge a certain fee. There is a handling fee, but it can save a lot of trouble and the success rate of settlement is relatively high.

The above is an introduction to what kind of trademarks are easy to enter on Tmall. If you have more questions, you can search for consultation, and professional customer service will help you answer them one-on-one. Buy a trademark and settle on Tmall. Store on Tmall. Conditions for settling on Tmall