Didi is the leading ride-hailing app in China and is used by most users across the country. Through the Didi platform, passengers can be matched with nearby drivers, who will deliver the passengers to the corresponding address. This saves a lot of time in manually looking for a car. So it is actually a convenient way for people.

Tianyancha APP shows that recently, Beijing Didi Wuxian Technology Development Co., Ltd., a Didi affiliate company, applied to register the "Pomegranate Travel" trademark. The international classification is transportation and storage, and the trademark status is trademark application pending. "Pomegranate Chuxing" is not much different from "Didi Chuxing". Is it another business added by Didi on the basis of its own operations?

However, judging from the composition of its words, it is also a way of hailing a ride. After Didi Chuxing already exists, what else does "Pomegranate Travel" need to do? Could it be Didi’s new business? Will the method of adding cars and the price structure be different? These are currently unknown.

Didi is currently also a company that has a certain understanding of intellectual property rights, so it must be careful about trademark registration before launching trademark-related businesses, so users can wait patiently for its new trademark. Business launch. Of course, if this is only used as a defensive trademark, that would be another matter.

In short, the best thing for a company to do before using a trademark in the market is to register the trademark. Trademarks follow the rule that the earlier the registration, the better. Therefore, if the company has further plans for it, it is safer to register the trademark first.