In fact, at the beginning, the logo of "Apple" was related to Apple, but it was not as close and direct as it is now, and even after several changes, it is still a classic logo today.
Apple was founded in 1976, and its first logo was designed by Ron Wayne, one of the founders of Apple. Wayne designed Apple's logo as a nameplate with a picture of lonely Newton reading and meditating under the apple tree. Its design inspiration comes from Newton's thinking and discovery of the law of gravity under the apple tree, which means that Apple also wants to follow Newton's example and devote itself to technological innovation. The edge of the nameplate is engraved with the poem of the English poet William Wadsworth, surrounded by the ribbon-shaped Apple logo.
Wayne's logo is rich in connotation, but its problem is too complicated to remember. It is hard to imagine that Jobs, who pursues perfection, would tolerate such a logo appearing on his products for a whole year.
1977, Jobs finally decided to redesign a logo after waking up. He found McKenna, an advertising company also located in California. Mckenna's creative director Rob Janov is experienced. He has designed products for many technology companies before, and it is not surprising that Jobs chose him to design a new logo for Apple.
The work began, and Janov tried to contribute an idea, but Jobs caught him and asked Janov to draw the specific form of logo. After receiving the order, Janov finished the design quickly. He drew a picture of an apple. However, Jobs was not satisfied. He hopes that there is a gap in the apple pattern so that the logo looks more like an apple and will not be mistaken for a cherry.
Janov adjusted the logo as required and a "bitten apple" appeared. In the later optimization, Janov removed the dark shadow on the logo surface and adjusted the external curve. In the end, the complete outline of Apple logo was born and has been used ever since.
The Apple logo designed by Janov has a rainbow background. He said that there are three main reasons for increasing the rainbow background. In addition to making the product more user-friendly, it can also highlight the characteristics that Apple II computer can display color pictures and attract students, which is also Jobs' requirement.
Apple's rainbow logo has been used for 2 1 year and has appeared on many classic devices such as Macintosh, PowerBook and Newton.
In 1998, in order to match the brand-new translucent plastic texture applied by the new iMac, it was replaced with a more stereoscopic and fashionable translucent pink-blue logo.
Black logo also appears almost at the same time, mostly in packaging, goods or contrasting colors that need to be highlighted to cooperate with product promotion. Apple's monochrome logo has been used to this day, and it is also the symbol that best reflects Jobs' positioning of the Apple brand.
200 1 In order to cooperate with the Mac OS X system, which was introduced to the market for the first time, Apple logo also adopted transparent texture with the change of system interface style.
In 2007, Apple launched the iPhone and officially renamed Apple Computer Company as Apple. In order to cooperate with iPhone, multi-touch touch screen technology is innovatively introduced, which brings a brand-new experience to users, and its logo also adopts glass texture logo accordingly.
In 20 13 years, Apple's design style changed greatly. Johnny Ivey began a bold innovation, abandoning all the three-dimensional elements such as highlights, shadows and halos in the iOS system, and the system interface was completely flat. As one of the adjustments to the design style, Apple logo has also changed, removing the three-dimensional elements and presenting a simple and pure white plane effect.
It can be seen that every time a major product comes out-such as the iPod of 200 1 and the iPhone—— of 2007-Apple's logo will change accordingly. IOS7 launched on 20 13 also conforms to this trend.