Automobile Encyclopedia (Brands)｜Ford

Get to know a car brand every day, Ford.

1. Basic information

Brand name: Ford, English name: Ford, Country: United States, Headquarters: Dearborn, Michigan, United States, Brand type: American , Founded in 1903, Founder: Henry Ford, Group owned by: Ford Motor Company, holding subsidiaries: Ford, Lincoln.

2. Brand Introduction

Ford is a world-famous automobile company. It was founded by Henry Ford in 1903. It currently owns two major automobile brands: Ford and Lincoln. Headquartered in Dearborn, Michigan.

The original car-making philosophy of the Ford brand was to "make cars that everyone can afford." Under the modern wave, Ford adheres to the attitude of constantly moving forward and has realized the spirit of pioneering innovation and the Ford philosophy. Self-transcendence, the company's latest purpose is "helping create a better world so that everyone can move freely and pursue their dreams." After a century of development, it has become one of the world's four largest automobile group companies, ranking 49th on the 2020 World Top 500 Brands list.

3. Car logo

1. Car logo design. The logo of Ford uses the English word Ford with white letters on a blue background. Because the founder Henry Ford likes small animals, so The logo designer drew Ford's English as a small white animal.

2. Changes in car logos. In 1903, Ford released its first logo, which used an irregularly shaped logo with a black background and an outer ring surrounded by vines, with the name of Ford and the location of its headquarters printed in the middle. 1Detroit, Michigan. In 1909, Harold Wells, the first chief engineer of the Ford Motor Company, designed the artistic "Fod" handwritten logo, in which the "F" was the most distinctive.

In 1913, Ford simplified the assembly process of the Model T and added an eagle-shaped wings pattern around the logo. The font in the middle also influenced the subsequent "Fod" font logo design to a certain extent. In 1917, Ford changed the outline of the car logo to an oval shape and deleted the words "THE UNIYERSAL CAR" below, making the design simpler and more in line with the trend. In 1957, Ford slightly adjusted the text on the car logo, and the outer frame changed from an oval to a rounded quadrilateral.

Beginning in 1976, the Ford blue oval badge began to officially replace the logo with the "Ford" text version of the LOGO on international and North American models. In 2003, Ford once again fine-tuned the car logo. This time the adjustment made it feel simpler and more majestic.

IV. Car Series Information

As one of the world's largest automobile manufacturers, Ford's models include cars, sports cars, SUVs, MPVs, trucks and electric models as well as Lincoln brand luxury models. Models, and reach full coverage from small to full-size large SUV eight-V, such as small car Fiesta, sports car Ford GT, pickup truck F50 and many models in the commercial field, such as the well-known Ford Transit, new Transit, etc.

1. Representative car series: Explorer.

Guide price: 309,800-379,800.

The new generation of Ford Explorer, positioned as a mid-to-large luxury SUV, draws on the "ocean" as its inspiration theme and integrates the aesthetic concept of "American luxury yacht". It has a golden-proportion body and a brand-new high-tech yacht interior. , creating a high-end car that combines excellence from the inside out. The three-row space of nearly 6 square meters makes each seat exclusive to VP. The newly designed 4K giant screen main and passenger seats, as well as the use of large areas of new environmentally friendly materials in the car, are a reflection of the concept of advanced driving enjoyment passed down from generation to generation. The perfect interpretation.

Competitors are Buick Encore, Cadillac XT6, and Toyota Highlander.

2. Representative car series: Mondeo.

Guide price: 159,800-218,800.

Mondeo is a "global model" launched by Ford in major automobile markets outside North America in the early 1990s. In terms of styling, the new generation of Mondeo adopts a new family-style design language. The interior of the polygonal grille is an active air intake 3D parametric scale grille. The scales on the middle grille present breathing undulations, and are matched with split headlights connected by through-type light strips. , the front face shape looks particularly dynamic.

In terms of power, all new-generation Mondeo series are equipped with a 2.0 TEcoBost engine with a maximum output of 175kW and a peak torque of 376N·m. The transmission part is matched with an 8-speed automatic gearbox. The driving performance of the new generation Mondeo is very in line with Chinese people's preferences. The vehicle's steering force is moderate and it can also ensure a very realistic road feedback.

3. Representative car series: Focus.

Guide price: 119,800-145,800.

It has been more than 20 years since the birth of the first Focus in 1998. It has won a large number of fans with its excellent chassis and control advantages. The new Focus has made a big breakthrough in appearance. It adopts the family's latest "potential aesthetics" design language, which has some shadows of the small Mondeo. At the same time, the new Focus also offers sedan and hatchback versions, and there is also an ST-Lie version to choose from. At the same time, the Focus SEDT1ON version has also been launched, which has more exclusive features.

4. Representative car series: Lingrui.

Guide price: 139,800-169,800.

Lingrui is the fourth SUV of JMC Ford family. In terms of exterior design, the new car is different from the family's existing models and adopts Ford's new potential aesthetic design language. In terms of interior, the new car adopts the latest design style of the Ford family, making the overall feel very refreshing. In terms of power, all new cars are equipped with Ford Ecobots 1701.5T turbocharged engine, with a maximum power of 125kW and a peak torque of 260N·m.

5. Representative car series: Mustang.

Guide price: 369,800-401,800.

In terms of appearance design, the front of the new Ford Mustang sports car is tougher than the current model. The area of ??the air intake grille is much larger. The Mustang logo is still in the center, making the front of the car look more elegant. Strong visual impact. In terms of interior design, the new Ford Mustang sports car has a more technological feel than the current model.

In addition, the vehicle is also equipped with a suspended central control screen and a full-fledged instrument panel. In terms of power system, the new Ford Mustang sports car may adopt a hybrid system and four-wheel drive, which is the first time in Mustang history.

6. Representative car series: Ford F-150.

Guide price: 720,800.

The Ford F-Series is the best-selling model in the United States. In the new F-50 Raptor, its shape basically continues the design of the overseas version. The large FORD lettering on the front face is almost the same as the center grille, replacing the oval brand sign. In terms of interior, the new Ford F-150 Raptor continues the design of the regular version and adds orange-red performance elements. It has a 12.4-inch full-scale instrument panel and a 12-inch central control screen.

In terms of power, the new Ford F-150 Raptor is equipped with a 3.5TV6 dual-wheel supercharged engine with a maximum power of 423 horsepower and a maximum torque of 684 Nm, matched with a 10-speed automatic transmission.

5. Ford models on sale

1. Fulixin, 90,800-116,800.

2. Fox, 119,800-145,800.

3. Mondeo, 159,800-218,800.

4. Territory, 109,800-164,800.

5. Territory EV, 179,800-192,800.

6. Lingrui, 139,800-169,800.

7. Sharp green, 169,800-221,800.

8. Sharp Green, Plug-in Action, 210,000

9. Leading, 169,800-221,800.

10. EVOS, 199,800-259,800.

11. Ruijie, 229,800-309,800.