Brand identification symbols mainly include brand name, logo, color, pattern, packaging, mascot, etc.

1. Brand name

Try to be as short as possible, otherwise others will not be able to remember it. Don’t get a name that is too popular. Usually it has already been registered or may not be approved. Don’t use a name that violates national laws, as it will definitely fail. Try not to put sensitive words in trademarks, etc.

2. Logo

A simple logo is more impressive. Accurately express brand characteristics. A trademark should make people feel the function of the brand and the benefits it can bring. The logo should reflect the company's characteristics, reflect its personality, and differentiate it from similar brands. The design is aesthetic, the shape is beautiful, smooth and contagious.

3. Patterns

For graphic designers, the designed graphic requirements serve the planning theme. The design theme is the primary information conveyed in the design. The designer must mobilize all design elements to express the design theme so that it can produce a better visual effect. Try to delete unnecessary visual elements in the design as much as possible, because too much visual information will affect our expression of the theme.

4. Packaging

Packaging design is carried out within a limited screen, which is a limitation of space. At the same time, the packaging is recognized by buyers within a short period of time during sales, which is a time limitation. This time and space limitation requires that packaging design cannot be blindly comprehensive and comprehensive. Putting everything on it means there is nothing.

5. Mascots

The design of mascots generally should not be too fancy. There is no market for anything that is too fancy now. The so-called mascot is to seek good luck and attract the audience with a cartoon image. For example, the mascot of a children's food company is aimed at children, so the mascot is best based on children.