Is there any trademark infringement in the current "Wuliangye Ice Cream"?
Recently, an "Internet celebrity ice cream"-"Wuliangye Jinqiao Ice Cream" became popular on the Internet. Wuliangye is added to the raw material, which is rich in dark chocolate and matched with edible gold foil, hence the name.
But someone is selling Wuliangye ice cream. Does Wuliangye officially know? You know, "Wuliangye" is a well-known trademark in China. If this move is not authorized by Wuliangye Group Co., Ltd., it will be characterized as trademark infringement.
Wuliangye said that it has not accepted the communication of merchants, which means that the practice of selling Wuliangye ice cream by merchants has not been authorized. However, Wuliangye does not intend to defend rights.
Although under the premise of not violating the Food Hygiene and Safety Law, the formula of the product can be decided by the merchants themselves, and the act of adding Wuliangye to the food by the merchants itself does not constitute infringement, but if the merchants name their products after Wuliangye, it is a "brand-name" act, which is suspected of infringing the exclusive right of trademarks.
Judging from the official reply of Wuliangye, Wuliangye seems to have given up its rights protection in the face of the alleged infringement of Wuliangye ice cream. However, according to the query results of China Trademark Network, 2924 trademarks have been registered under the name of Sichuan Yibin Wuliangye Group Co., Ltd., of which 367 are related to Wuliangye.
It seems that Wuliangye Group Company has made a comprehensive strategy for trademark brand protection. Why ignore this trademark infringement? Some people speculate that it may be because it is not within its own business scope and it is harmless; Maybe I think this is an opportunity to get publicity and promotion without any effort.