In 1951, the winery was taken over by the People's Government and renamed "Yunji Winery"; in 1967, Yunji Winery was renamed "Shaoxing Dongfeng Winery"; in 2005, with the "Kuiji Mountain" trademark It was rated as a well-known trademark in China, and the company was renamed as "Kuijishan Shaoxing Wine Co., Ltd."; on September 29, 2007, the company was renamed again as "Kuijishan Shaoxing Wine Co., Ltd." and Jinggong Group became the company's largest shareholder.
As early as 1915, the company's predecessor, Yunji Zhou Xinji Winery, won the first international gold medal for Shaoxing wine at the "Panama Pacific International Exposition" held in San Francisco, USA. So far, it has won 15 domestic and foreign awards. Gold Award, the product has been praised by international friends as "Oriental Ruby" and "Crown of Oriental Famous Wines". The company's annual rice wine production capacity has reached 100,000 liters. It has two production bases, Keqiao Headquarters and Jiashan Rice Wine Co., Ltd., with a total area of ??600,000 square meters. It is one of the world's largest rice wine production and export bases.
As the intangible cultural heritage inheritance base of "Shaoxing Yellow Wine Brewing Techniques", Kuaijishan Shaoxing Wine inherits a thousand-year history and continues a century-old craft. It is carefully brewed with refined white glutinous rice, wheat koji and Jianhu water as the main raw materials. become. After many years of aging, the product has a moderate alcohol content, a bright orange color, a fragrant aroma, elegant and natural taste, a sweet and mellow taste, soft and refreshing, and rich in nutrients. It is a kind of wine that conforms to modern consumption concepts, has high appreciation taste, and is suitable for world trends. Low-alcohol nutritional wine is also one of the first batch of products protected by National Geographic (Region of Origin) Marks in my country.
For many years, the company has followed the quality policy of "crafting Shaoxing wine, continuing to create famous brands, and treating customers sincerely", paying close attention to quality and reshaping the brand, with the aim of providing consumers with green, healthy and safe drinks. Has been appointed and has achieved outstanding results. On October 22, 1997, the company was the first in the country's rice wine industry to pass the ISO9002 international quality system certification; in 1998, the Kuaijishan brand Shaoxing wine was designated as the only rice wine for state banquets by the Great Hall of the People in Beijing; in 1999, the "Kuijishan" trademark It was recognized by the State Administration for Industry and Commerce as one of the “First Batch of National Key Protected Trademarks”; in April 2000, the company was approved by the State Administration of Quality and Technical Supervision as one of the first batch of “National Geographic (Products of Origin) Marks” protected enterprises; in 2001, the company passed ISO14001 environmental management system certification; on December 8, 2001, the "China Green Food Development Center" recognized and approved Kuaijishan Shaoxing Wine as China's green food; in 2004, the company passed the clean production acceptance as a pilot enterprise for clean production in Zhejiang Province; in 2005 , the "Huiji Mountain" trademark was rated as "China's Well-known Trademark"; in 2006, the Huiji Mountain Shaoxing Liquor Co., Ltd. Technology Center was awarded the provincial enterprise technology center, becoming one of only two provincial enterprise technology centers in the domestic rice wine industry. , "Kuijishan" was rated as one of the first batch of "Chinese Time-honored Brands" by the Ministry of Commerce; in the same year, the company won the "Zhejiang Provincial Quality Management Award"; in 2007, Kuaijishan Yellow Wine won the title of "Chinese Famous Brand" product.
Facing fierce market competition, the company takes quality as the cornerstone, actively implements famous brand strategy and talent strategy, and continuously increases technological innovation and product development to ensure sustainable development of the enterprise. Through management, technology and marketing innovation, we strive to build a benchmark enterprise in China's rice wine industry. The company has become the only enterprise in China's rice wine industry that combines five honors including "China's well-known trademark, China's famous brand product, Chinese time-honored brand, green food, and national geographical indication protected product". The products are not only popular in the domestic market, but also exported to many countries and regions such as Japan, Singapore, Hong Kong, Macao, Europe and the United States.