0 1 determines the exterior of the company's brand system.
Three elements of brand.
1, name, font size, connotation (can be used to tell stories in the future to narrow the distance between enterprises and individuals).
2. Trademark logo design.
3. spread slogans.
Understand systematically and establish brand awareness.
1, do a good job in brand strategy planning. It includes three elements, brand positioning, brand promotion and brand maintenance management. By looking for the differences between their own products and similar products, they are implanted in the hearts of consumers and carefully maintained.
2. Focus on innovation and empowerment. Innovation is the first driving force for enterprise development, and the implementation of innovation-driven development strategy is an inevitable choice for enterprises to cope with changes in market environment and improve the core competitiveness of enterprise brands.
To establish brand awareness, we should always have a sense of crisis and responsibility, and actively think about how to build a brand: we should have a clear mind and rationally position the brand according to the consumer groups facing the products; We should have the consciousness of keeping pace with the times and inject elements of the times into the brand; Self-marketing and publicity skills are needed to expand brand influence.
03 continuous investment and persistence.
Brand building is a long-term work. Brand creation and maintenance is a continuous work, time accumulation, money investment and long-term persistence. With enough brand accumulation, it can hit the sky directly.
Focus on your strengths.
Only by understanding the essence of the brand and focusing on its own advantages can we build our own brand.
1, boutique selling point.
2. Connect the interests of users.
3. Create brand culture.
4. Content creation matches consumers.
5. Products and brands need to be connected with users' emotions.
Service is a tool of brand stickiness.
Brand is the impression and association in consumers' hearts.
A well-run brand must be a company with a good reputation. To have a good reputation, we must seek the recognition and satisfaction of our customers. Customer satisfaction is not only the satisfaction with the company's core products, but also the satisfaction with various derivative services.
Improving service, strengthening contact with customers and gaining word-of-mouth effect are the best marketing methods.
Brand's five assets: popularity, awareness, awareness, reputation and loyalty.