Tesla, an American electric vehicle and energy company, produces and sells electric vehicles, solar panels and energy storage equipment. However, it has recently faced huge financing difficulties. After analysis by foreign media, it is said that Tesla owns the important assets of the LOGO, or it can imitate Ford and use the trademark as collateral to get the "capital blood". Musk, the manager of Tesla, said that the company does not need to raise more funds this year. Even assuming that Tesla doesn't need to refinance, it's a good idea for companies to raise as much money as possible when the time is right, and no one knows how the money market will change.

At present, the capital market demand for Tesla bonds is weak, and some market participants have pointed out that Tesla can learn from the financing methods of Ford Motor Company during the financial crisis 1 years ago. The core of Ford's financing model is to mortgage valuable assets, including the classic Ford brand, including the classic Ford company trademark, in order to obtain cheaper loans. That year, the Ford trademark was valued at $8 billion.

The trademarks of a long-established automobile brand company like Ford can be valued at 8 billion dollars at the price ten years ago. For Tesla, which has a history of 15 years since 23, as for the value of Tesla trademarks, some foreign professional brand consulting companies said that considering the enthusiasm of Tesla owners for cars, the brand is now worth about 4 billion dollars. Many analysts have also analyzed the current situation of Tesla, saying that it is wise to obtain loans through mortgage assets, which will improve capital capacity. However, some analysts pointed out that if Tesla wants to apply for a mortgage loan, it is not short of collateral, even if it has other options before mortgaging trademarks and other intellectual property rights.