Coca-Cola’s in-situ canned Coke image is a polar bear.

In the hot summer of 2014, Coca-Cola brought a music carnival to everyone through the "Singing Lyrics Bottle", leading consumers to express their feelings through songs and making the product popular on social networks. This winter, Coca-Cola is also restless. The classic red cans are all wearing cute new polar bear clothes in winter, striving to bring consumers a new winter drinking experience.