As early as 20 10, Ms. Li Xiangning tried to sue Kungfu for infringement through the media, but at that time, both parties had not started the judicial proceedings. In the last two years, Kung Fu has registered some trademarks with similar appearance to Bruce Lee. If the trademark has passed the objection period, it is difficult for Ms. Li to sue successfully.
Also, the trademark used in real kung fu is a vague image: the image resembling Bruce Lee is not a real picture of Bruce Lee, but an anime image resembling Bruce Lee. Only from this point, it is difficult for Ms. Li to win the case: this cartoon image can be a fan of Bruce Lee or a man who likes China Kung Fu.
Of course, when it comes to real kung fu, we think of Bruce Lee, especially the trademark of real kung fu is the cartoon image of Bruce Lee. Not to say that you can't touch the ball, but the final result of touching the ball is to hurt yourself. Although it can be legally judged that Kung Fu is not infringing, in the general public's cognition, I only know that your trademark is whether you are infringing. Steal? Family, very disgraceful. Since Bruce Lee's daughter claims up to 200 million yuan from you, that means you have a problem. Just stay in the public eye? Dishonest? False image, the brand credibility of real kung fu is greatly affected. The final brand effect will definitely outweigh the losses caused by this claim. This will be a fatal blow to real kung fu.
In a sense, trademarks are the foundation of enterprises. The first thing the public comes into contact with is the name and trademark of the merchant. It may be tepid on weekdays and nobody cares, but once something goes wrong, it won't take long for everyone to know in this modern society with highly developed Internet. This is also called keeping good things in the house, and bad things spread thousands of miles. It is human nature to be interested in negative news, such as trademark infringement, and it is also the infringing news about Bruce Lee, the pride of our people. I especially hope to give him an account. Therefore, it is not surprising that real kung fu infringement is at the forefront.