Muji is a Japanese brand.

muji originated in Japan, and it is a grocery brand. Its name means good products without brand logo, and its product categories are mainly daily necessities. Products mainly include pencils, notebooks, food, kitchen supplies, clothes, coffee, flowers and so on. The design pays attention to simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design.

Extended materials:

Based on the principle of "value for money", Muji has developed various cheap and good quality goods. It was born in 198 by Xiyou Co., Ltd., the parent company of the good product plan of Co., Ltd., based on its own development experience and according to the concept of trademark-free goods. The essence of commodity development is to make basic and really needed products in life in a really necessary way.

one of the biggest characteristics of muji is its simplicity. Its product has removed the trademark, omitted unnecessary design, removed all unnecessary processing and color, and is as simple as the material and function itself.

it is difficult for customers to find their brand marks on all muji products except those on storefront signboards and paper bags. In MUJI stores, customers can hardly see any bright colors except the red "Muji" box, and the main colors of most products are white, beige, blue or black.

Baidu Encyclopedia-Muji

Muji official website-Company Information