For most companies, their business direction covers only one type of trademark, but many businesses will protect their trademarks from multiple directions. For example, some international manufacturers, like Xiaomi, must protect 45 categories and all Xiaomi trademarks in order to protect their trademarks from infringement. They will protect their trademarks from multiple dimensions and aspects. If Xiaomi doesn't do this, maybe their trademark will be maliciously registered by others. After malicious registration, such as Xiaomi Company, which sells beer, many people don't know whether this Xiaomi Company really thinks that you are not a product developed by Xiaomi Company. People may buy Xiaomi because of its popularity. At this time, if the real Xiaomi company wants to engage in the beer industry, then everyone may be suspected of infringing others' Xiaomi beer. As shown in the picture below, it will make Xiaomi company very passive.
Xiaomi Company registered the trademark of rice flour probably to develop their new business or to protect its own trademark. If it is to develop new business, Xiaomi may really make rice noodles in the future. Then, because Xiaomi knows what these young people really want, he will make products that cater to young people's preferences, and Xiaomi's things are generally cost-effective, and young people like them, so the company will definitely make delicious food.
If Xiaomi is registered to protect trademarks, it is likely to prevent other businesses from registering such trademarks first. So I personally think that Xiaomi's decision to protect the trademark is very correct. I think Xiaomi may protect similar trademarks about Xiaomi in other fields and scope. The reason why Xiaomi Company can keep going forward is this concern. The degree of dedication to everything determines the success of Xiaomi Company. Therefore, Xiaomi Company will surely make greater achievements in its career.
According to the trademark structure, there are many trademarks that Xiaomi needs to protect or register. This task of protecting trademarks has a long way to go. I hope Xiaomi wins this trademark war.