Have you seen "The Big House Gate"? What impressed me the most about such an age-exposed TV series was the scene where the second grandma took back the plaque of "Old White House". At the same time, Bai's wisdom, shrewdness and awareness of intellectual property protection are admirable!

Whether it is the secret recipe handed down from generation to generation ("patent" or "trade secret" in the current terminology) or "the time-honored brand of Baicaotang" (trademark), it is extremely important intellectual property!

Let's focus on "trademarks" today! At that time, the Baicaotang was basically a world of "hundreds of old names", and the first choice that ordinary people thought of when they bought medicine for treatment was "hundreds of old names". Later, the management right of Baicaotang was forcibly transferred to Dong Daxing! Even the old plaque of "Bai Cao Ting Bai Jia Lao Hao" could not be saved! This old plaque has accumulated stable customers and good reputation in the painstaking operation of hundreds of families for more than 100 years. Its existence is the embodiment of intangible assets and historical mission, and it has a wide popularity, which is equivalent to the well-known trademark now!

Later, I went to "pick the plaque" for nothing, and also said that I couldn't pick the plaque and wanted to use the old plaque to become a shareholder. However, some shopkeepers have no knowledge of this "well-known trademark" and gave up the old plaque. After picking up the plaque, the store won't last long, and finally you have to ask for a white stake in the signboard and enjoy the dividend.

This "trademark" can be regarded as an economic pillar. Moreover, people nowadays can also use intellectual property rights and other non-monetary properties that can be valued in money and transferred according to law to make capital contributions at a fixed price.

Whether you are a big company or a start-up company, the value of a trademark cannot be ignored. Trademark application should not be taken lightly. If someone steals your trademark, it's still a trivial matter to spend money to buy it back. If you can only give up the hard-working brand, it will be a big deal! If you want to apply for a trademark or encounter intellectual property problems, please contact Bajie Intellectual Property Trademark Agency Platform. We have a first-class business team and the concept of serving customers wholeheartedly, which will help you avoid all kinds of trademark disputes.