Legal analysis: To identify a famous trademark is to see whether the trademark is well-known by people. The following aspects can be considered: (1) The registered trademark has been used continuously for three years from the date of registration approval and continues to be valid; ( 2) The trademark is well known to the relevant public and has a high reputation in the relevant market; (3) The goods for which the famous trademark is applied for recognition are of high quality and have good reputation, etc.
Legal basis: Article 13 of the Trademark Law of the People's Republic of China
When the holder of a trademark that is well known to the relevant public believes that its rights have been infringed, You may apply for well-known trademark protection in accordance with the provisions of this Law.
If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited.
If the trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the interests of the registrant of the well-known trademark to be potentially harmed, Registration is not allowed and use is prohibited.