Recently, many friends have sent private messages to ask the editor about the trademark registration process for opening a Tmall store. Trademarks are a guarantee of business strength and service quality. To enter a Tmall store, you need to register a trademark, so what is the trademark for opening a Tmall store? What is the registration process?

1. Determine the core protection categories: Determine which categories of trademarks to register based on your business scope. For example, those who make cosmetics must register a Class 3 trademark, and those who make office stationery must register a Class 16 trademark, etc. However, just registering for a category is not enough. If an e-commerce platform sells cosmetics, it must also register for Internet-related core categories such as Category 9 (APP software related), Category 35 (advertising sales), Category 38 (communication services), Category 42 (website services), etc.

2. Determine the trademark name or pattern: The most basic function of a trademark is to distinguish the source of the trademark or service. It also requires easy dissemination to increase visibility among consumers, which requires that the trademark must be It is easy to identify and spread. Therefore, it is crucial to determine the brand name or pattern.

3. In-depth query analysis: In the process of trademark registration, trademark query is an important link that cannot be ignored. Through trademark search, you can find out whether the trademark you are applying for registration is the same or similar to someone else's previously registered trademark, thereby reducing the risk of trademark registration, improving the success rate of trademark registration, and avoiding wasting time and money.

4. Materials for trademark application:

(1) Letter of attorney and application form for trademark registration

(2) Applicant information:

Individual application: Copy of ID card, copy of individual business license

Company application: Copy of company business license with official seal

(3) Trademark pattern (JPG format) )

The 2016 Tmall entry conditions have introduced new elements. The new rules have new requirements for the qualifications of merchants to enter Tmall, which are mainly reflected in two aspects: enterprise and trademark. Conditions for companies to enter Tmall:

1. The registered capital of the store opening company is higher than 1 million yuan (including 1 million yuan);

2. The store opening company is established in accordance with the law and has been operating continuously for two years and above;

3. Store opening companies must have general taxpayer qualifications. Conditions for entering Tmall trademarks: The trademark must be registered for more than two years. If the trademark is found to be transferred or sold, it must also take one year.

This means that the trademark status is R, and it needs to be registered for two years or more, and has not been transferred in the past year. So how should a Tmall store register a trademark? Before registering a trademark, it depends on what the operator is dealing with. If it is clothing, shoes, and hats, you need to register a trademark in category 25, and if it is a toy, you need to register a trademark in category 28

The above is the trademark registration process for opening a Tmall store? Answers to related questions. Only when a trademark is registered in the right category can it achieve relatively large-scale protection. Trademarks are a particularly important part of the store's operation and subsequent development. Therefore, friends must have accurate information when registering a trademark. For more information about trademark issues in Tmall stores, please feel free to consult a professional intellectual property consultant! Tmall entry process Trademark registration process