Taobao first started holding promotional activities on Singles' Day on November 11 in 2009. The earliest starting point was just to create a festival that belonged to Taobao so that everyone could remember Taobao Mall. But what’s a bit risky is that Singles’ Day happens to be in the middle of the traditional National Day Golden Week and the Christmas sales season, but the weather changes at this time are when people buy winter clothes, so I gave it a try at that time.

As a result, it was out of control...all major platforms imitated it.

So everyone started discounting on Double Eleven. However, Taobao's father is still ruthless enough. On October 30, 2014, Alibaba issued a notice stating that Alibaba Group had obtained the "Double Eleven" registered trademark. With the authorization of Alibaba Group, Tmall enjoyed the "Double Eleven" trademark. Exclusive rights and protected by law.

Any other person’s use is a trademark infringement.

And Double Eleven also broke the Guinness record.

On November 12, 2015, Guinness World Records Certification Officer Charles Wharton announced that the just-concluded 2015 Tmall “Double 11” *** created 9 Guinness World Records including mobile phone sales. record.