New balance and New Balance are the same brand. New Balance is the Chinese name of new balance.

New Balance, a brand founded by Mr. William J. Riley in 1906 in Boston, the marathon city of the United States, is known as the "President's Jogging Shoes" and "The King of Jogging Shoes" in the United States and many countries.

1. Shoe series

American shoes, functional running shoes, competition shoes, cross-country running shoes, multi-functional shoes, walking shoes, outdoor sports shoes, basketball shoes, NOVO shoes, Technological retro shoes and children's shoes.

2. Technical content

ABZORB patented shock-absorbing material, ABZORB EX smart shock-absorbing pad, ABZORB SBS soft shock-absorbing material, ABZORB FULL full-piece midsole shock-absorbing material, ACTECA soft shock-absorbing midsole Bottom, ISS internal support system, MPC high skin-friendly polymer water-based fiber processing, etc.

Extended information

NEW BALANCE entered China and was sued

NEW BALANCE, founded in 1906, is a world-renowned sports brand. In April 1983, the company obtained the registered trademarks "N" and "NB" in China, and in April 2003, it obtained the registered trademark "NEW BALANCE". Subsequently, the company chose to use the Chinese name of "New Balance" for publicity and marketing, and used the "New Balance New Balance" logo.

In 2013, Zhou Lolun filed a lawsuit with the Guangzhou Intermediate People's Court on the grounds that Shengshi Company and New Balance Company had infringed upon his exclusive rights to the registered trademarks of "Bailun" and "New Balance", requesting an order to order the two defendants to stop infringement. , compensation for economic losses of 300,000 yuan and 98 million yuan respectively.

The Guangdong High Court ruled in the second instance that New Balance should compensate Zhou Lelun for economic losses and reasonable expenses paid to stop the infringement, totaling 5 million yuan. The original judgment was corrected by using one-half of New Balance's total sales profits during the alleged infringement period as the amount of compensation for loss, and the original judgment was maintained on other matters.

Baidu Encyclopedia - New Balance

People's Daily Online - The New Balance trademark in the United States is a domestic product and was ordered to pay 5 yuan for infringement