Lao Luo's entrepreneurial story

Lao Luo, whose full name is Luo Yonghao, is an entrepreneur from Hunan. He used to be a journalist, but later he resigned to start a business and founded Hammer Technology. Hammer Technology is a technology company with smart phones as its main products, and its products are deeply loved by consumers. Lao Luo's entrepreneurial story can be divided into the following steps:

1. Finding the market demand

Lao Luo conducted in-depth research on the market before starting a business. He found that the smartphones on the market are similar and there is not much innovation. So he decided to create a mobile phone brand that truly belongs to China people.

2. Innovative product design

In order to create a mobile phone brand that truly belongs to China people, Lao Luo started to design his own products. His design concept is: simple and atmospheric, reflecting China culture. His team spent a lot of time and energy, and finally designed the hammer mobile phone.

3. Create a brand image

After the product design was completed, Lao Luo started to create a brand image. His team promoted it in various channels, including online and offline. He also invited some celebrity endorsements to enhance the brand's popularity.

4. continuous innovation

Lao Luo knows that the market is constantly changing. In order to maintain the competitive advantage, his team continued to innovate and launched more products. He also constantly improves the products to improve the user experience.

Wang Ziru's entrepreneurial story

Wang Ziru is an entrepreneur from Beijing. He used to be a programmer, but later he quit his job and started a free apartment. Free Apartment is a company mainly engaged in house leasing, and its business scope covers all major cities in China. Wang Ziru's entrepreneurial story can be divided into the following steps:

1. Finding the market demand

Before starting a business, Wang Ziru conducted in-depth research on the market. He found that many young people need a convenient, comfortable and reasonably priced residence to work or study in other places. So he decided to create a rental brand that really belongs to young people.

2. Innovative product design

In order to create a rental brand that truly belongs to young people, Wang Ziru started to design its own products. His design concept is: to provide high-quality housing and let young people feel the warmth of home. His team spent a lot of time and energy, and finally designed a free apartment.

3. Create a brand image

After the product design was completed, Wang Ziru began to create a brand image. His team promoted it in various channels, including online and offline. He also invited some celebrity endorsements to enhance the brand's popularity.

4. Continuous innovation

Wang Ziru knows that the market is constantly changing. In order to maintain the competitive advantage, his team continued to innovate and launched more products. He also constantly improves the service to improve the user experience.

Ending

Lao Luo and Wang Ziru are both successful entrepreneurs. Their entrepreneurial stories tell us that entrepreneurship is not achieved overnight, and it needs constant efforts and innovation. In the process of starting a business, finding market demand, innovating product design, building brand image and continuous innovation are all very important steps. We can learn a lot from their stories, and I hope we can also succeed on our own entrepreneurial road.