Because Amazon is a shopping platform for keyword search, basically 60% of consumers' shopping behavior on Amazon comes from keyword search.

Conversely, for sellers, how to make consumers search for keywords and then visit their own houses to form a purchase is related to one of the three basic elements of explosive houses, exposure!

That is how to do a good job in the keyword ranking of this keyword and stand out among tens of thousands of listed opponents, ranking to the first page or even the first.

As long as you grab the biggest exposure, you can have the biggest traffic. As long as you do a good job of interview transformation, you can explode the order!

About classification and ranking. Many people confuse category ranking with keyword ranking.

I don't know which is classified ranking and which is keyword ranking.

I'm here to answer.

Category ranking is the size category ranking at the bottom of each list page, as shown in figure:

Keyword ranking is the ranking of each keyword search page.

For example, if I type cup in Amazon search box, the page that pops up directly is the first list of this cup keyword, which is the natural ranking. As shown in the figure:

Many people's understanding and operation of Amazon are superficial, and they always feel that as long as they rank in categories, they can grab bestsellers, even if they are placed in an irrelevant small category.

In fact, this is the wrong approach. The correct order should be keyword ranking first, then classified ranking.

2. The weight of keywords

Specific to the listing. Every house can be buried with many keywords, and each keyword is an exposure entrance. At this time, it is particularly important to choose keywords with large exposure and keywords with accurate exposure.

Only keywords with large exposure and precision can bring you the most accurate amount.

The keywords you choose generally have the following four situations:

1) If the exposure word is big but it doesn't match your product. At this time, listing will expose big words, visit small words and transform low words. Or big exposure, big visit, low conversion rate.

2) Words that have a small exposure but match your product correctly will have a small exposure and a small interview at this time, but the conversion rate is high.

3) Expose the words that match your product correctly, then your house will be exposed and visited, and the conversion rate will be high.

4) Words with low exposure that don't match your products, then your listing will have low exposure, small visits and low conversion rate.

So we usually choose the second and third keyword types.

3. The source of keywords

Where do you choose these good keywords? There are the following four channels:

1) Search box related words, as shown:

2) Tools, such as merchantwords and google trends. The use of goods as shown in the figure below:

3) opponent list: directly look at the opponent's title, and use the purple bird tool to check the opponent's ST or high-frequency words.

4)ARA data, as shown:

4. Direct keyword optimization:

Advertising When we make a house, we pick out all the keywords and bury them in our house, and then automatic advertising can help us delete words.

Then cooperate with artificial precision and advertising, and do keyword ranking and category ranking at the same time, and go public in one breath.