Registering a trademark in 2016 is something everyone will do, but what materials should be prepared for trademark registration now? What is the process of registering a trademark? The editor has brought it to you You may need some knowledge about registered trademarks. Materials required for trademark registration

1. If applying for registration under a business name, a copy of the business license must be provided, and the official seal must be stamped on the copy of the business license;

2. If you apply for registration of an individual name, you need to provide a copy of your personal ID card and a copy of the individual industrial and commercial household's business license. The copy of the individual industrial and commercial household's business license must be stamped with the official seal;

3. Provide trademark text or If the color of the drawing needs to be protected, a color drawing must also be provided;

4. Provide the goods/services to be registered, which can be based on the goods operated by the applicant or the services provided by the applicant, referring to the "Goods for Trademark Registration" Fill in the ninth edition of the "International Classification of Goods and Services" (Nice Classification) and the "Classification Table of Similar Goods and Services" modified by the Trademark Office based on the above-mentioned international classification table;

5. Provide the "Classification of Similar Goods and Services" with official seal or signature. "Trademark Agency Power of Attorney", which can be obtained from this website; especially note that the address on the "Trademark Agency Power of Attorney" should be exactly the same as the registered address on the business license. Trademark registration process

Trademark registration process 1. Formal review

After formal review, the application procedures are complete and the application documents are filled in as required, the Trademark Office will issue an acceptance notice.

If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.

If the application procedures are basically complete or the application documents basically comply with the regulations, but if supplements and corrections are needed, the Trademark Office will issue a notice of supplements and corrections to the trademark registration application. If the applicant makes corrections within the time limit and returns it to the Trademark Office, the application date will be retained; if the applicant fails to make corrections or makes corrections beyond the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.

Trademark registration process 2. Substantive examination

After passing the formal examination, the trademark application enters the substantive examination. After substantive examination, any trademark application that complies with the relevant provisions of the Trademark Law will be initially reviewed and approved by the Trademark Office and announced.

If the application is rejected, a rejection notice will be issued to the applicant.

If the Trademark Office believes that the contents of the trademark registration application can be revised, it will issue an examination opinion. If the applicant responds within the time limit, the Trademark Office will continue the examination.

For trademarks that have been preliminarily approved after review, the China Trademark Office will announce them in the "Trademark Announcement".

Within three months from the date of announcement, anyone can object to a trademark initially approved by the China Trademark Office.

If there is no objection or the objection is ruled not to be established, the China Trademark Office will approve the registration, issue a trademark registration certificate, and announce it in the "Trademark Announcement"; if the objection is ruled to be true, the registration will not be approved.

Request for review

If the applicant is dissatisfied with the Trademark Office’s rejection of the trademark registration application during the trademark registration process, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to grant registration or not, and notify the applicant in writing. If the party concerned is dissatisfied with the Trademark Office's objection ruling, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing. What are the principles of brand naming?

Brand naming should adhere to the following seven principles:

(1) The principle of easy to read and easy to remember

Brand names should only be easy to read and remember. Only when it is easy to read and remember can it effectively exert its recognition and communication functions. Therefore, this requires companies to be concise, unique, novel, loud, etc. when naming their brands.

1. Simplicity. The name should be simple, concise and bright, the number of words should not be too many, and it should be easy to spread. For example, when IBM was operating the brand for a long time, consumers could not remember who it was. Later, they found out that it was because of the name.

Its original name was International Business Machines (International Business Machines Corporation). Such a name is not only difficult to remember, but also difficult to read and write, and there are great obstacles in dissemination. Later, International Business Machines Corporation was shortened to the three letters "IBM". This conciseness, easy to remember and easy to spread, finally created its image as a leader in the high-tech field as "Big Blue".

2. Unique. The brand name should show a unique personality and be clearly distinguished from other brand names or express unique brand connotation. For example, the name of the "Red Bean" shirt has Chinese cultural characteristics, which can trigger emotions and remind people of Wang Wei's poem "Red beans grow in the south, and spring will send out a few branches." I hope you will pick more of them, this is the most loved thing. ?

3. Novel. The brand name should be fresh, keep pace with the times, have a sense of fashion, and create new concepts. For example, China Mobile launched a communication product targeting young people and named it "M-Zone". It is relatively novel and fashionable, so it is also popular among young people. There are also some restaurant names that are relatively fresh and contemporary, such as "Spicy Temptation" and so on.

4. Loud. It means that the brand name should be catchy and pronounced, and avoid words that are difficult to pronounce or have bad phonology. Such as Wahaha, Shanghaojia, etc.

(2) Respect culture and transcend geographical restrictions

When naming a brand, we must consider that the brand must be adaptable in the future development process. This kind of adaptability must not only adapt to changes in the market, changes in time and space, but also changes in regional space. Specifically, it must adapt to the cultural values ??of consumers and the cultural concepts of potential markets. Due to certain differences in the history, culture, language habits, customs, national taboos, religious beliefs, values, etc. of consumers in various countries and regions around the world, their views on the same brand will also be different. A brand may have a very good meaning in this country, but in that country its meaning may be completely opposite. For example, the panda is very popular in many countries and is a symbol of peace and friendship. However, in Islamic countries and areas that believe in Islam, it is considered a fat pig and a bad symbol. The crane represents longevity in China and Japan, but is seen as a symbol of fools and prostitutes in France. The chrysanthemum is the national flower in Italy, but is an unlucky symbol in France, and is considered a demon flower in some Latin American countries. Another example is bat in our country. Because bat has the same pronunciation as blessing, it is considered to have a beautiful association, so there is "bat" electric fan in our country. However, in English, the word "bat" translated into English "Bat" means vampire.

Many brands in my country are named only with Chinese characters. Due to differences in country, language, culture and other factors, it has become a major obstacle to the internationalization of domestic brands. Some brands use Hanyu Pinyin as a workaround, but this proves to be unworkable because foreigners do not understand the meaning of Pinyin. For example, Changhong uses the Chinese pinyin CHANGHONG as an additional trademark, but CHANGHONG has no meaning in the eyes of foreigners. Hisense, on the other hand, has a global strategic vision and has registered the English trademark "HiSense". It comes from highsense, which means "high sensitivity and high definition", which is very consistent with its product characteristics. At the same time, highsense can also be translated as "high vision", which reflects the brand's lofty ideals. In the international naming of Chinese brands, due to the lack of understanding of foreign cultures, there are always some things that make Chinese people dumbfounded. For example, when the "Fangfang" brand toothpaste and cosmetics entered the international market, the trademark was translated as "FangFang", and Fang means "poisonous snake fang" in English. Who would dare to put poisonous things in their mouth or touch their bodies? Therefore, this kind of brand naming can open up the international market.

(3) The principle of non-ambiguity

The naming of a brand can make consumers think about it, but it must not allow consumers to create ambiguities and associate ambiguities through homophonic associations. For example, Goldlion was originally named "Golden Lion". The pronunciation of "Golden Lion" in Hong Kong is "Jie Lose". Hong Kong and some Chinese in Southeast Asia are more particular about auspiciousness, so for a long time, "Golden Lion" has always been pronounced. No one cares.

Later, after Mr. Zeng Xianzi, the head of Goldlion, analyzed the reasons, he divided Goldlion into two parts. The former part Gold was translated as gold, and the second part lion was transliterated as Li Lai. After naming it "Goldlion", the situation changed completely. It is said that "Goldlion" can develop to this day and achieve such brilliant performance, which is inseparable from its beautiful name.

(4) Implied product features

When naming a brand, you can name it from the characteristics, functions, form and other attributes of the product, so that consumers can recognize it from its name at a glance You can tell what product it is. For example, Wuliangye, Sprite, Crest, Band-Aid, Meijiajing, etc., Energizer is used in batteries, which appropriately expresses the long-lasting and strong characteristics of the product; Goodyear is used in tires, accurately demonstrating the rugged and durable properties of the product. Some of their brands have even become synonymous with similar products, making it difficult for newcomers to buy them. The naming of Business Pass has made it almost synonymous with handheld computers. When consumers buy handheld computers, most people will directly name Business Pass and even think that Business Pass is a handheld computer and a handheld computer is Business Pass. Of course, this kind of brand naming also has certain shortcomings. The brand name is highly related to the product, and it is easy for the brand to become synonymous with the product. This may cause trouble for future brand extension and diversification, such as Golden Throat. precious.

Registered trademark Bajie: China’s leading trademark transaction brand trademark transfer. Focusing on trademark transfer and trademark registration agency services for 14 years, the number of trademark registration and transfers is far ahead in the country! Trademark registration is convenient and the trademark transfer process is smooth. When buying and selling trademarks, go to Bajie! The service scope covers Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, and Zhengzhou , Hangzhou, Nanjing, Jinan, Chongqing, Qingdao, Dalian, Ningbo, Xiamen, Chengdu, Wuhan, Harbin, Shenyang, Xi'an, Changchun, Changsha, Fuzhou, Shijiazhuang, Suzhou, Foshan, Dongguan, Wuxi, Yantai, Taiyuan, Hefei, Nanchang , Nanning, Kunming, Wenzhou, Tangshan, Zibo and other places. Consultation hotline:. Trademark registration