Legal analysis: To recruit franchisees, you must have a trademark. The protection of trademarks in our country requires that you first apply for trademark registration. In principle, trademarks that have not been registered or have not been renewed in time after the protection period are not protected. But if the unregistered trademark meets the following conditions at the same time, it can also be protected:

Legal basis: Article 3 of the "Regulations on the Administration of Commercial Franchise of the People's Republic of China" The so-called commercial franchise (hereinafter referred to as franchise) refers to an enterprise (hereinafter referred to as the franchisor) that owns registered trademarks, corporate logos, patents, proprietary technologies and other business resources, and licenses its business resources to other businesses in the form of a contract. It is used by the franchisee (hereinafter referred to as the franchisee), and the franchisee carries out operations under a unified business model in accordance with the contract and pays franchise fees to the franchisor. Units and individuals other than enterprises may not engage in franchise activities as franchisors.