The length of the product portfolio product line: liquid milk powder, cold drink, yogurt, cheese, high-end milk milk beverage, children's cow milk and milk beverage, infant formula milk powder, adult milk powder, soy milk powder, milk tea powder leisure milk food, Qiaolezi series, ice factory series, Yili Ranch series, Baidouji series, other excellent products, Jiaren yogurt, smooth and light probiotic yogurt. Fruit yogurt base yogurt QQ Star children's yogurt catering series breakfast cheese series nutrition soothing milk pure milk yogurt QQ Star children's growth milk golden collar series enhanced formula listening box low sugar and high calcium type 2g original milk tablet box single pack single pack single pack single pack single pack single pack small pudding elegant original taste big fruit series ABLS probiotic series original taste. Beiguan Series QQ Star Children's Cheese Series Jindian Milk Functional Milk Fruit Excellent QQ Star Children's Milk Gold Pack Series High Calcium Milk Powder Multidimensional 4g Strawberry Flavor Milk Tablets Boxed Barreled Family Barreled Family Pack Gold Torch Huanyan Blueberry Strawberry Fruit Compound Fruit Series Shangbufang Series Strawberry Fruit Mud Heart Choice Taste Series Triangular Cheese Series Cereal Milk Fruit Yogurt Drink QQ Star Children's milk drinks for pregnant women series nutritional milk powder original milk tablets bagged family loaded bitter coffee torch moist aloe yellow peach fruity series Yiran series Miaozhi fresh cheese series breakfast milk taste can be zi school milk strawberry milk tablets bagged corn fragrant pleasant apricot sugar-free aviation cup series Paretti natural cheese series.
I. Total revenue and total profit in the first half of 213 According to the performance report for the first half of 213 released by Yili Group, from January to June 213, Yili achieved the peak of operating income of 24.21 billion yuan, up by 13.41% year-on-year, and realized net profit of 1.746 billion yuan, up by 12.56% year-on-year, and paid taxes of 1.452 billion yuan for the country. This set of beautiful data makes Yili rank first in China dairy industry with steady and strong development momentum. According to the announcement, in the first half of 213, Yili Group's liquid milk revenue increased by 17.89% compared with last year, much higher than the industry average growth rate. Among them, the sales volume of organic milk in Jin Dian has maintained a substantial growth for seven consecutive years, contributing significantly to the improvement of performance; With the increasing market share of Jinling Crown infant milk powder, the income of Yili milk powder in the first half of the year approached 3 billion yuan. In addition, the market share of high-tech and high-value-added products such as Yili QQ Star Children's Growing Milk, Nutritional Shuhua Milk, Changguang Series Yogurt, Youyi Active Lactic Acid Bacteria Beverage and Qiaolezi Series Ice Cream has occupied the top three sales positions in the market segment. The brisk sales of high-end star products brought by the upgrading of product structure has become one of the decisive factors supporting the net profit growth of Yili (6887, stock bar). Driven by the growth of performance, Yili performed equally well in the investment market. Not long ago, Yili was shortlisted for the sample stock of CCTV Finance 5 Index in 213. According to statistics, since its listing, the market value of Yili shares has leapt by 7 times, the share price has increased by nearly 1 times, the accumulated dividend is nearly 1.6 billion yuan, and the accumulated tax paid is 16 billion yuan, which fully demonstrates its "gold content" and social return. Second, the product line analysis of Yili Group At present, Yili Group has set up five business divisions of liquid milk, cold drinks, milk powder, yogurt and raw milk, and has more than 8 enterprises under its jurisdiction. Yili group produces more than 1 varieties of ice cream, milk powder, milk powder tea, sterile milk, yogurt and cheese, among which Yili ice cream and ice cream rank first in the country for ten consecutive years; The production and sales of ultra-high temperature sterilized milk ranked first in the country for seven consecutive years; Yili milk powder, milk powder tea production and sales have been ranked in the top three in the country; Judging from the market share of Tetra Pak Pillow milk, Yili Tetra Pak Pillow is also among the best. Through the excavation of product technology, raw materials and product characteristics, Yili found out the unique points and differences between products and competitors, so as to make the original products highlight new personality and realize the new value embodiment of products to consumers' interests, and Yili introduced breakfast milk; By adding milk calcium, an energy substance, to develop high-calcium milk, and adding iron-rich raw materials to develop iron-rich blood-enriching milk, Yili introduced high-calcium milk. Through the replacement of packaging to form product differentiation, Yili launched the "Tetra Pak Pillow"; Through the effective combination of product contents, a new product was born, and Yili introduced products such as blueberry and mulberry yogurt. On the basis of existing or formed products, by extending the taste of the products, Yili developed sweet orange, strawberry and pineapple-flavored products based on the original lactic acid bacteria beverage. Redesign the product according to the special needs of consumers. For example, Yili developed sugar-free yogurt according to the special needs of diabetics and low-lactose milk according to lactose intolerance of consumers; In order to effectively solve the problem that some consumers are uncomfortable drinking milk, so that consumers who like to drink milk can absorb the nutrition in milk better and more comprehensively, Yili has introduced "nutritious and comfortable milk"; According to the demand of Chinese people's physique, Yili Group introduced "Jin Dian Organic Milk" through extensive research and experiments with its advanced science and technology. Yili pursues product differentiation and gains competitive advantage by constantly introducing new products. 1. The product line of this company is: liquid milk; Cold drinks; Milk powder; Yogurt; Cheese. 2. The broad names of product lines are: pure milk, Yili Ice Workshop, formula milk powder, Yili Yogurt and breakfast cheese. The deepest product line is: liquid milk. 4. The products of the deepest product line are: Yili Jin Dian series, nutritious and soothing milk, pure milk, high calcium milk, multi-grain milk, Maixiang series breakfast milk and health-preserving and delicious series seasoning milk. 5. The length of product mix is: 33. 6. The most beautiful packaging of this company's product design is: large fruit series. 7. The most reasonable packaging of this company's products is: boxed pure milk. Reason: This package is suitable in size, which can be drunk at one time, and it is also convenient to drink with a straw. 8. The most unreasonable packaging of this company's product design is: Tetra Pak pillow filled with pure milk. Reason: when a person can't drink it all at once, he can't stand and put it, which is not conducive to storage. 9. The most distinctive trademark design of this company is the trademark of fragrant pudding ice cream in Yili Ranch, which embodies the green prairie pasture. 1. The cheapest product of this company is: the price of 2g plain yogurt is 1.5 yuan. 11. The most expensive products of this company are: large infant formula, canned, 9g for 156 yuan. 12. Do you think the pricing is reasonable? A: It is reasonable, because the prices of the same type of products of competing brands are on the high side, and the price of Yili's increased infant formula is medium. 13. The competitive disadvantages of products in the industry are: only dairy drinks are not competitive in the field of non-dairy drinks; The company started with liquid milk, and the competitiveness of milk powder is poor in the professional milk powder enterprises; Products are easy to be imitated by the same industry after R&D and listing. If the promotion and marketing are improper, some products may be squeezed out of the market by the same industry. The products highlighted by this company are: yogurt, pure milk and milk powder. 15. the new product of this company is: excellent buttermilk, endorsed by big S. 16. Are there any promotional activities for new products? None. 17. Are there any gifts for this company's products? Please describe: buy Yili adult milk powder and send two tins of U-shaped massagers; Buy 8 get 1 free in a small box of yogurt; Buy two big fruits and get one free. 18. The brands of this company are: milk series: pure milk, school milk, Jin Dian, Weikezi, breakfast milk, skim milk, nutritious and comfortable milk, QQ children's milk; Yogurt: light fruit, QQ star, small wonderful yogurt, excellent buttermilk, large fruit yogurt and so on. 19. Is there a spokesperson on the packaging of this company: Yes, Yogurt spokesperson: Jay Chou; Youpinjia spokesperson: big S. The product trademarks of Company 2 are (choose five to ten) in Chinese and English respectively: 1. low lactose milk)2. pure milk)3. strawberry yoghourt)4. Yili Infantmilk Powder 5. Yili ecolean plain yoghurt)6, yili cheese)7 and yili changqing yoghourt. 21. Which products of this company are in the mature stage: pure milk, yogurt and various formulas. The competitive advantages of products in the industry are: actively developing diversification strategy, developing from a single liquid milk to a variety of products such as yogurt, cold drinks and milk powder, and relying on its strong scientific and technological research and development capabilities and positive awareness of scientific and technological cooperation, it has continuously introduced nutritious and comfortable milk, Jin Dian milk, Youpinjiaren yogurt, Yili Jinguan infant formula milk powder and many grains. With its safe quality and rich nutrition, it is favored by consumers. In Yili liquid milk, Jin Dian organic milk is the only milk produced under a complete organic chain in China.
the general production scope can be defined as: ① under the control and management of institutions, they engage in the production of goods and services with the input of labor, capital and goods and services; (2) production provided to individuals or public producers of other units other than the producers themselves; (3) Producers' production for their own final consumption or total capital formation; (4) Self-sufficient production of owner-occupied houses and production of paid domestic workers.
The influence of production scope on economic aggregate Editor
In order to facilitate discussion, we first ignore foreign economic exchanges and only investigate a "closed" national economic system. [1]
In this simplified case, it is obvious that as long as the production scope is determined, social products are the results of production activities, and income distribution is the distribution of product value first. According to the nature of the problem, we can know that if there are no other factors, only the value of social products can be distributed, and as much as they are produced, so the total production of social products and the total distribution of product value should be equal in quantity. On the other hand, is the total use of social products still equal to the total production or distribution? We might as well analyze it this way: regardless of the import and export factors of commodities, if some of the social products produced during the accounting period are not used for current consumption, actual consumption or necessary investment, these "overstocked" products will form an increase in "inventory". Although the inventory increase as a result of "passive overstock" is quite different from the inventory increase as a result of "active investment", it is sometimes quite difficult to identify and measure them strictly at the level of macroeconomic accounting. Therefore, they can only be treated as "inventory investment" indiscriminately, which is equivalent to using the overstocked products. Of course, this is no longer the usual sense of "use" Starting from this accounting definition, we can see that the three basic aggregates of the national economy, namely, the total output, the total distribution (income) and the total use, should be identical objectively. Some foreign scholars call this internal mechanism of gross balance the "tripartite equivalence" principle of national economic accounting.
it directly shows the decisive influence of the size of the production scope on the basic gross of the three national economies.
however, when we introduce foreign economic exchanges, that is, when we conduct accounting for an "open" national economic system, the problem becomes more complicated. Here, the influence of the division of production scope on the basic gross of the national economy still exists, but there are other new factors that will also have a corresponding impact on the relevant gross of the economy, such as the import and export of goods affecting the total domestic product use, the distribution and redistribution of income and expenditure to foreign countries affecting the total domestic income, and so on. This is likely to make the total output, total income and total use of the entire national economy unequal or not completely equal to each other. Nevertheless, relative to various external economic factors, the size of production scope is still the main or basic factor that determines the above three national economic aggregates; The internal mechanism of "three-party equivalence" still plays a role objectively, but the specific manifestation is hidden.
The theoretical basis for the division of production scope Editor
The national economic flow cycle takes the production process as the starting point and the core. Naturally, the division of production areas and non-production areas has become the basic premise for establishing the national economic accounting system. Once the production scope is determined, the scale and composition of national economic output, the structure and way of distribution, the content and method of use will be stipulated accordingly. With different production ranges, the measurement of output, distribution and use will be significantly different. The national accounting system must objectively reflect the actual height reached by the development of social productive forces, the level and status of all economic activities, and the internal relations, essential laws and development trends of the whole process and all aspects of the national economic cycle. Therefore, it is a basic problem in macro-accounting theory to define the production range of national economy carefully and properly. [1]
The so-called "production" generally refers to the activities in which someone's labor is put into it and can produce some expected results. For this expected purpose of human labor, Marx once wrote very vividly: "The activities of spiders are similar to those of weavers, and the ability of bees to build hives makes many architects in the world feel ashamed. However, the worst architect is better than the cleverest bee from the beginning because he built the beehive with beeswax in his own mind before he built it. The results obtained at the end of the labor process have already existed in the appearance of the workers at the beginning of this process, that is, they have already existed conceptually. "
the criteria for determining the scope of production are always related to the form of social labor and the specific stipulation of its results. With the development of social and economic conditions and productivity, the forms of labor and their regulations have been enriched and diversified, and people's understanding of the "productive nature" of their own activities has been evolving, deepening and gradually accumulating, thus forming the "productive labor theory" in economics.
One of the oldest basic problems in economics is how to increase wealth through production. Productive labor theory was linked with this problem at first. However, economists in different times have different understandings of "wealth". Historical data show that in emphasizing agriculture