As early as 1998, this 28-year-old young talent successfully planned the first Top Ten Singers Contest in Korea. At the end of that year, he and Xi'an Film Studio jointly planned to produce 20 episodes of the TV series " "Bloodline" and came to Xi'an. After coming to Xi'an, he served as the executive secretary-general of the Shaanxi Provincial Public Relations Association and founded the Shaanxi New Image Public Relations Planning Company.
In 2001, the 13th Dalian International Fashion Festival was held in Dalian. One of the important activities was the simultaneous holding of the China Gold Medal Ambassador Competition. I learned that the China Gold Medal Ambassador Competition, a national event, has been held in Dalian for two sessions, and the organizing committee hopes to host it in turn in provincial capitals across the country. 31-year-old Guo Jianlan approached the organizing committee and boldly proposed that Xi'an host the 3rd China Gold Medal Ambassador Competition. Xi'an's charm and Guo Jianlan's courage impressed the leaders of the organizing committee, so the China Gold Medal Ambassador Competition was successfully introduced to Xi'an.
After a lot of hard work, the 3rd China Gold Medal Ambassador Competition was successfully held in Xi'an in 2002. In 2004, the 4th China Gold Medal Ambassador Competition was successfully held in Xi'an again. From then on, Guo Jianlan became a blockbuster and never stopped. He successively successfully planned and organized the "Miss West" selection activities and three consecutive Shaanxi Province middle-aged and elderly style contests; planned and directly organized 3 ceremonies for Chinese people around the world to pay tribute to Xuanyuan Huangdi. The Chinese people held a ceremony to pay homage to Emperor Yan once, and the Chinese people around the world held a ceremony to pay homage to Hua Xu, the first grandmother of China, twice.
Planning to register a series of "beauty pageant" brands
Guo Jianlan is a person who will do nothing but be famous. Shaanxi Province proposed to build a strong western province, and he keenly saw the opportunity to vigorously develop cultural industries. After communicating with Li Jihe, chairman of Xi'an Pearl International Group, Ma Shengli, chairman of Shaanxi Supreme Group, and Xi Youliang, chairman of Xi'an Daming Palace Industrial Group, Guo Jianlan reorganized the Shaanxi New Image Public Relations Planning Company he founded into Shaanxi Shengtai Cultural Industry Co., Ltd., Li Jihe is the chairman, Ma Shengli is the director, Xi Youliang is the supervisor, and Guo Jianlan is the general manager.
After Li Jihe, Ma Shengli and Xi Youliang took charge of Shaanxi Shengtai Cultural Industry Development Co., Ltd., the development of Shaanxi's "beauty pageant" competition became more powerful. In 2007, Shaanxi Shengtai Cultural Industry Co., Ltd. applied to the Trademark Office of the State Administration for Industry and Commerce to register the trademarks "Shaanxi Miss", "Western Miss" and "Eastern Miss", which were accepted. Then, in 2008, Guo Jianlan planned and implemented the first "Miss West" contest, setting up sub-divisions in 7 western provinces, and more than 5,000 contestants signed up to compete, and the contest was a success.
It is revealed that the 2nd "Miss Western Region" contest, which will start in November this year, will set up 10 sub-divisions in 10 provinces in the west, making the event even more gratifying. The "Miss Eastern" contest is now also in full swing.
Guo Jianlan told reporters that "Miss Shaanxi" is a series of brands, which covers "Miss Xi'an", "Miss Yan'an", "Miss Yulin", "Miss Xianyang", etc. Among them, the "Miss Yulin" contest has been held for three consecutive years. "Miss East" and "Miss West" are complex brands. They can hold China's "Miss East" and "Miss West" contests domestically, and they can also hold global "Miss East" and "Miss West" contests around the world. Shaanxi Shengtai Cultural Industry Co., Ltd. plans to increase the total revenue of "beauty pageant" activities to more than 100 million yuan within 10 years and achieve the company's goal of going public.
The origin of creating a “Shaanxi local” beauty pageant
The experience of the China Gold Medal Ambassador Competition being successfully held in Xi’an for two consecutive years gave Guo Jianlan the idea of ??creating a “Shaanxi local” beauty pageant. idea. After some thinking, the plan to hold the "Miss Shaanxi" contest was formed in his mind.
Guo Jianlan told reporters that at that time, there were fashion beauty contests and Miss Image contests in the province. There were Miss World, Miss Universe, Miss Asia, Miss China, Miss Hong Kong and other "beauty pageants" at home and abroad. "Miss Shaanxi" ” burst out of his mind at once. Shaanxi has been a place where "beauties" have been produced since ancient times. Among the "four beauties" in ancient China, Diao Chan and Yang Yuhuan came from Shaanxi. Modern Xi'an is an important town for universities across the country, and it is also a city where "beauties gather".
Guo Jianlan's idea was quickly recognized by the leaders of the Shaanxi Provincial Department of Culture. After nearly three months of planning and demonstration, the first Miss Shaanxi selection event in Shaanxi Province was registered with the Department of Culture. A "Shaanxi local" beauty pageant brand was launched in 2005 Born in March of this year!
Surprise, tens of thousands of beauties signed up to participate in the "beauty pageant"
To hold a "beauty pageant" event, it can cost anywhere from hundreds of thousands to millions of dollars. Where will the funds come from? ? Guo Jianlan keenly discovered that Li Jihe, the leader of Xi'an Pearl International Group, is a private enterprise leader who is very fond of fashion. The group's newly built Mingzhu Home Furnishing Mall in the North Second Ring Road is quite fashionable, and the new mall is in urgent need of "gathering popularity" ". In this way, without knowing each other, Guo Jianlan presented to Pearl International Group the planning document for the first "Miss Shaanxi" contest named by Pearl Home Furnishing. A good thing clicked, and Li Jihe readily agreed to sponsor 200,000 yuan to support this "beauty pageant" activity.
In 2005, the first Miss Shaanxi Competition of the Pearl Home Furnishing Cup attracted more than 2,000 beauties from across the province. The number of contestants and the quality of the contestants were unexpectedly high. Guo Jianlan was excited: "We must raise the level of our activities even if we lose money!". In this way, under the circumstances of extremely tight funds, he resolutely chose to hold the finals at the Grand Theater of Xi'an Sofitel Hotel, the most upscale venue in Xi'an at that time, and improved the level of invited judges. Ms. Feng Jianxue, then the director of the Shaanxi Provincial Song and Dance Theater and a famous singer; Mr. Chen Yan, the then director of the Shaanxi Provincial Opera Research Institute, vice chairman of the Shaanxi Provincial Federation of Literary and Art Circles and a famous playwright; Judges including performing artist Ms. Liu Yuan, then deputy director of Shaanxi TV station and famous broadcast artist Mr. Zhang Xiao, and vice chairman of China Public Relations Association Mr. Quan Yu came as scheduled. The first Miss Shaanxi selection event was a complete success!
The first session was successfully held, and the second session went smoothly. In 2006, Shiqiang Group sponsored the second Miss Shaanxi competition. Based on the first competition, the number of competition areas was increased to 6, and the number of contestants registered exceeded 3,000. This year, the famous calligrapher and painter Wang Xijing and others served as judges.
Daming Palace Building Materials and Furnishings" has been named the third and fourth Miss Shaanxi contest for two consecutive years. Famous critics Xiao Yunru, Shang Ziyong, Wang Zhiming, planner Ning Huaiyuan and others served as judges.
The fifth Miss Shaanxi selection event returned to Xi'an Pearl International Group, which invested more than 1.1 million yuan to sponsor the fifth Miss Shaanxi selection event of the "China Origin New City Cup"
The 6th Miss Shaanxi Competition in 2010 was jointly sponsored by Xi'an Daming Palace Building Materials Home Furnishing City South and North Suburbs Store and the North Third Ring Road Daming Palace Building Materials Wholesale Market, with an investment of 1 million yuan and a total bonus of 500,000 yuan; Xianyang sub-district and The People's Government of Liquan County cooperated with the selection of Liquan Tourism Image Ambassador and achieved good social benefits; the Yulin Division cooperated with the Yulin Royal Interior Property Management Company to realize the most high-end venue in the Yulin area - the Auditorium of the People's Building The event was held, setting a precedent for displaying swimsuits in the Yulin area, and popularizing fashion elements in Yulin, an energy base. During the finals of this competition, Fangliu Primary School in Langao County, Ankang, Shaanxi Province, encountered a heavy rainstorm that had not happened in a century, causing the school to be flooded by mudslides. , with a direct economic loss of more than 2 million yuan. Two days before the finals, the organizing committee made a temporary decision to change the passionate promotion session of the finals to a love-giving session. The 33 contestants participating in the finals and the organizing committee *** donated 300,000 yuan on the spot. , the recital poem "With Love, There is a Future" written by Guo Jianlan, the Secretary-General of the Organizing Committee, moved all the audience and contestants. This was the second time that Miss Shaanxi contestants donated money to the disaster area.
The seventh session in 2011. The Miss Shaanxi competition started grandly in May 2011 and ended successfully on August 21, 2011 at the Yisu Grand Theater in the ancient city of Xi'an; Yumo, Liu Siyang, and Jiang Danna won the first, second and third place respectively.
Register "Western Region". "Miss" beauty pageant brand promotes beauty pageants nationwide
In 2008, based on the successful holding of three Miss Shaanxi sessions, in order to promote outstanding young talents from the west to the whole country, he creatively planned the "Miss West Selection Event" , the event aims to create a golden bridge project for young women’s employment in western China.
The first Miss Western Region contestants from five provinces and cities in western China, including Guangxi, Chengdu, Gansu, Xinjiang, and Shaanxi, signed up to participate. In the end, Li Jing, Yu Weiwei, and Wang Yin won the first, second, and third runner-up;
2009 In 2016, the second Miss Western Region selection event added 5 competition areas including Henan, Hubei, Yunnan, Inner Mongolia, and Hubei to the 10 competition areas. In the end, Shi Binghua from Hunan, Gao Shuyuan from Shaanxi, and Shi Yan from Gansu were selected. Won the first, second and third runner-up;
In 2010, the third Miss Western Region selection event added 4 competition areas including Shanxi, Chongqing, Ningxia and Jiangxi on the basis of the second one, bringing the total competition areas to 14. Finally, from Guo Sisi from Chengdu constituency, Wang Xi from Shaanxi constituency, and Yin Hang from Shaanxi constituency won the first, second and third place respectively. The sponsoring unit is Xi'an Tian Yongcheng Medical Cosmetology Institution.
In 2011, the 4th Miss Western Region selection event added Hebei Province to the 17 provinces. In the end, Li Fangqi from Hebei, Yang Lijun from Ningxia, and Li Wen from Shaanxi won the first, second and third runner-up respectively. The sponsoring company is Shaanxi Dihuang Culture Media.
For the fourth consecutive event***, approximately 20,000 beauties from 17 provinces and municipalities in western China have signed up to participate, solving work and further improvement problems for more than 300 beauties who have work needs.
His own private beauty pageant tutorials with complete intellectual property rights have benefited 9 consecutive beauties
Through his own summary and thinking, he created an 8-hour training program for Miss Shaanxi and Miss West to enter the general competition. The private tutorials for the finalists provided all-round guidance to the outstanding beauties in terms of changing concepts, focusing on image, improving quality, and inner cultivation. Nearly 500 beauties have benefited from it, and more than 100 beauties have become successful people in society.
The large-scale multimedia fashion dance poetry drama "Da Chang'an" created by him will be performed grandly
The large-scale multi-media fashion dance poetry drama "Da Chang'an" written by him and directed by the famous director Xie Limin will be staged. With an investment of 50 million yuan, it will perform long-term at the Xincheng Theater in the ancient city of Xi'an starting from March 15, 2012. This play is a play that he carefully planned and created after more than 4 years of market research, aiming at the current market vacancies, organizing the best domestic commercial play production team, and combining the new changes in the international, domestic and Xi'an performance markets with the history of Chang'an as the theme. The background uses Chinese clothing culture as the carrier, historical allusions that happened in Chang'an as the material, the evolution of Chinese civilization as the clue, the excavation and display of the spiritual connotation of the Chinese nation as the theme, and dance, fashion, acrobatics, stunts, and martial arts as the theme. , music and modern sound and light technology to create a beautiful stage performance.
In 2012, he was elected as the dean of Shaanxi Children’s College.