The biggest disadvantage is that it is not conducive to communication, not as easy to remember as words, and some graphic consumers can't name them. Then it is more difficult to check the duplicate when registering.

Graphic trademarks consist of simple graphics and may not contain any text. Graphics have a wide range of materials, everything, and everything you imagine. It can be concrete images such as landscape paintings, portraits, animals and plants, or abstract modeling compositions such as some marks and symbols. Graphic trademarks are vivid and easy to remember, which not only has the function of recognition, but also gives people beautiful enjoyment.

The disadvantage is that it is not as easy to spread as the word mark, and it is relatively difficult to find the network. These shortcomings reduce the success rate of graphic trademark registration in word mark.