Get to know a car brand every day - BYD
Basic information
Brand name: BYD; English name: build your dreams; Country: China; Headquarters: China - Shenzhen City, Guangdong Province; Brand Type: Huaxie; Founded: 1995; Founder: Wang Chuanfu; Group: BYD Co., Ltd.
Brand Profile
BYD BYD Co., Ltd. ("BYD") was established in 1995 and is headquartered in Shenzhen, Guangdong Province. Its founder is Wang Chuanfu. BYD's business covers the four major industries of automobiles, rail transit, new energy and electronics. It has always adhered to the development philosophy of "technology is king and innovation is the basis". With its accumulated strength in technology research and development and its continuously innovative development model, BYD has been operating in multiple industries. plays an important role in the field.
Car logo
Car logo design, BYD’s car logo consists of its classic slogan “build your dreams”, which is composed of the initials of three English words. It is silver gray and simple. Texture, the B and D letters are missing part of the design to appear more refined and open.
The history of car logos, from 2003 to 2007, BYD’s early car logos were composed of two concentric inner and outer ovals. The “BYD” letter logo embedded in the black oval belt symbolized BYD’s journey with its partners. , the inner ellipse is divided into two parts: blue sky and white clouds, highlighting BYD's will to create energy-saving and environmentally friendly cars.
In 2007, due to the previous criticism of the car logo, which had a certain impact on the brand image, BYD simplified the car logo into an oval shape with the white "BYD" letters inside. In 2021, BYD Auto will change its logo to a new one. Other businesses of the group will keep the original logo unchanged, and the domestic passenger car market will use a new logo.
At the same time, BYD also named its car series after dynasties using the Chinese characters "Qin", "Tang", "Song" and "Yuan", reflecting BYD's greater confidence in Chinese culture.
Vehicle information
BYD models cover seven general fields and four special fields. The seven general fields include private cars, taxis, urban buses, road passenger transportation, and urban commodity logistics. , urban construction logistics, and sanitation vehicles; the four special fields include special vehicles for warehousing, ports, airports, and mines.
In the passenger car market, BYD is involved in two major fields: fuel vehicles and new energy vehicles. Since the launch of the world's first mass-produced plug-in dual-mode electric vehicle in 2008, BYD has successively created the "Dynasty Series" , covering many models from small to medium-sized with different levels of fuel, plug-in hybrid, pure electric models, etc.
1. Representative car series: Tang
Guide price: 165,800
The Dragon Face design language used in Tang’s appearance is highly recognizable and has an elegant appearance. The simplicity is very attractive. What the car is proud of is the large rotatable 15.6-inch touch screen, which is easy to use with the DiLink3.0 in-vehicle system and DiPilot intelligent driving assistance system.
In addition, Tang also subdivides pure electric, pure fuel, and plug-in hybrid DM-i. Among them, Tang DM-i is equipped with the Miller cycle SnapCloud 1.5T engine and EHS electric hybrid. system and uses hybrid-specific lithium iron phosphate "blade batteries". Pure electricity can be used for short-distance commuting, and there is no need to worry about battery life anxiety for long distances.
2. Representative car series: Dolphin
Guide price: 116,800-136,800
BYD Dolphin is the first model born on BYD's e platform 3.0, a new car Adopting a "marine aesthetic" design, there are 2 styles and 5 colors to choose from, and the style is more lively and youthful. BYD Dolphin has 5 color schemes. The two-color body design is consistent with the biological image of the "dolphin". There are bright colors on the front and rear bumpers and skirts as color jumps, forming a visual contrast.
At the same time, the new car has two power options, a 70-kilowatt permanent magnet synchronous motor with a peak torque of 180 N·m.
In addition, the Dolphin Future Rider Edition model is a high-performance version with a maximum power of 130 kW motor, a peak torque of 290 N·m, and a top speed of 160 km/h.
3. Representative car series: e2
Guided price: 95,800-145,800
BYD e2 is positioned as a compact car. This car has been prepared since its debut. Attracting attention, the BYD family has redesigned and upgraded its model, and the overall quality has been significantly improved, which has attracted many car fans. BYD e2 has a length of 4240mm, a body width of 1760mm, and a wheelbase of 2610mm. Among models of the same price and level, BYD e2’s trunk volume ranks 74th.
The shape is very regular, and the storage capacity is enough for daily use. BYD e2 is equipped with a 100 kW electric motor and a 43.2 kW battery pack, achieving a cruising range of 401 km. It will definitely alleviate car owners’ range anxiety.
4. Representative car series: Qin PLUS New Energy
Guide price: 113,800-178,800
For most family consumers, car purchase is the priority The demands are naturally for large space, strong power and low fuel consumption. BYD Qin PLUS DM-i is a model that has attracted much attention. It meets the car needs of family consumers very well, and its sales have been rising since its launch.
The DM-i super hybrid system equipped with Qin PLUS DM-i is composed of a SnapCloud plug-in hybrid dedicated 1.5L high-efficiency engine, an EHS electric hybrid system and a DM-i super hybrid dedicated power blade battery composition. The DM-i system will intelligently switch power modes according to the user's usage scenarios, thereby bringing economical fuel consumption performance. In addition, the lithium iron phosphate blade battery equipped with DMi is also a highlight and is safer.
5. Representative car series: Song PLUS New Energy
Guide price: 154,800-218,800
As the latest member of BYD’s Song series of models, Song PLUS has been launched It has become very popular, especially the DM-i and EV models, which are hard to find. It continues BYD's latest family-style language. Whether it is the through-type chrome strip on the front face or the headlight design on both sides, it has successfully stretched the visual width of the front face, giving the entire vehicle a strong sporty look. temperament.
In terms of power, Song PLUSEV is equipped with a 135kW permanent magnet synchronous motor with a cruising range of 505km. The new car uses lithium iron phosphate batteries produced by Chongqing Fudi Lithium Battery Company, which is BYD's latest "blade battery".
6. Representative car series: Han
Guide price: 217,800-331,800
It goes without saying how popular BYD’s DM-i model is, as a brand The emergence of the flagship sedan, the Han DM-i series, has also made consumers look forward to it for a long time. In terms of power, the Han DM series is equipped with a plug-in hybrid system composed of a SnapCloud plug-in hybrid dedicated 1.5Ti engine, an EHS electric hybrid system and a blade battery. . The 1.5Ti engine has a maximum power of 102kW and a peak torque of 231N·m. The permanent magnet synchronous motor equipped with Han DM-i has a maximum power of 160kW and a maximum torque of 325N?m.