The difference between graphic trademarks and word mark is that graphic trademarks are expressed by graphics, while word mark is expressed by words. Graphic trademarks emphasize the shape of pictures. The visual effect of graphic trademarks is relatively strong, while the meaning expressed by word mark is relatively clear. Legal objectivity:

Article 8 of the Trademark Law of the People's Republic of China Any mark that can distinguish the goods of natural persons, legal persons or other organizations from those of others, including words, graphics, letters, numbers, three-dimensional marks, color combinations and sounds, and the combination of the above elements, can be applied for registration as a trademark. Article 9 of the Trademark Law of the People's Republic of China * * * A trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. Trademark registrants have the right to indicate? Registered trademark? Or a registration mark.