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Can Chinese characters be used in trademark registration?

Yes.

What are the classifications of trademarks according to their structure

1. Word trademarks

refers to trademarks consisting only of words, including Chinese characters, ethnic minority characters, foreign characters and Arabic numerals, or trademarks combined with various different characters;

2. Graphic trademark

refers to a trademark consisting only of graphics. Which can be divided into:

(1) Symbol trademark: refers to a trademark that uses some simple symbols to form a pattern;

(2) Geometric figure trademark: refers to a more abstract trademark Trademarks composed of graphics;

(3) Natural graphic trademarks: graphic trademarks composed of natural objects such as people, animals, plants, natural scenery, etc. Some are based on actual photos, while others are trademarks composed of natural graphics that have been processed, refined, summarized and exaggerated.

3. Alphabet trademarks

refers to trademarks that use the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters, foreign letters such as English letters, Latin letters, etc.

4. Numerical trademark

A trademark composed of Arabic numerals, Roman numerals or Chinese uppercase numerals.

5. Three-dimensional trademarks

Three-dimensional trademarks are also called three-dimensional trademarks. They are trademarks composed of three-dimensional objects with three dimensions: length, width, and height. It is different from what we usually see on a plane. The trademark pattern is different, but appears in a three-dimensional material form. This form may appear on the appearance of the product, or on the container or other places of the product. This is a new content added to the newly revised Trademark Law in 2001, which will make China's trademark protection system more complete.

6. Color combination trademark

Color combination trademark refers to a trademark composed of two or more colors arranged and combined. A trademark composed of words, patterns and colors is not a color combination trademark, but a general combination trademark.

7. Combination trademarks (above 1 to 6)

refers to trademarks composed of two or more components, also known as composite trademarks.

8. Audio trademark

A trademark that uses a set of music composed of musical notes or a certain special sound as a product or service is an audio trademark. For example, a record company in the United States uses 11 notes to form a set of music and records it at the beginning of the tapes they sell as a mark to identify their products. This company applied for registration in order to protect the exclusive rights of its speakers and prevent others from using and copying them. Audio trademarks are currently only recognized in a few countries such as the United States. It cannot be registered as a trademark in China.

9. Smell trademark

Smell trademark is a trademark that uses a certain special smell to distinguish different goods and services. Currently, this kind of trademark is only recognized as a trademark in certain countries. It cannot be registered as a trademark in China.