Starbucks coffee’s trademark has two versions.

The first version of the brown logo was inspired by a 16th-century Scandinavian wood carving of a two-tailed mermaid, with naked breasts and a fully visible double tail. . Later, Starbucks was merged with Daily Coffee founded by Mr. Howard Schultz, so it changed its trademark.

The second version of the logo follows the original mermaid pattern, but makes some modifications. She does not have naked breasts, and changes the color of the logo to green to represent daily coffee, thus integrating the original The Starbucks and Daily Coffee specialty trademarks were born. The "first" Starbucks store currently located in Pike Place Market in Seattle, USA still retains the original trademark, and many of the products sold there also bear this trademark. This so-called first store has actually moved away from its original location, although it is still on Pike Place Market Street.

Extended information:

The Starbucks logo was not the pattern we see today from the beginning. The Starbucks logo has gone through decades of evolution. The original logo was created based on the print of the two-tailed siren in the picture below. The two-tailed mermaid is the predecessor of the single-tailed mermaid. This is the siren in the Metropolitan Museum of Art in the United States, holding two tail fins.

The reason why Starbucks chose this icon is probably related to its birthplace of Seattle. Seattle was a famous nautical port city at that time, so the icons were also related to nautical themes. Sirens have a fatal allure to the crew, and the Starbucks icon embodies this meaning: beautiful, mysterious, and extremely alluring, making people unable to extricate themselves.

If you pay careful attention, there is still a small capital letter "TM" logo below Starbucks' mermaid logo. Registered trademarks will generally be marked with the words "registered trademark" or the registration mark ? or ? on the goods. The "TM" mark generally refers to a trademark that has been submitted for a trademark application but is in the trademark review stage.

Reference: Baidu Encyclopedia-Starbucks