The Amazon Brand Approval Letter refers to opening the sales rights of a certain brand to multiple Amazon stores.

Brand authorization letter refers to the document provided by the brand to the supplier selling branded products, which can prove that the products sold by the supplier are genuine. Whether selling online or offline, there should be a brand authorization letter. If the seller wants to carry out cross-border e-commerce sales, he must obtain brand authorization before doing business on Amazon. Otherwise, it will be regarded as illegal sales by Amazon.