The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.

The letter L is surrounded by an ellipse. According to the official statement of Toyota Motor Sales Company of the United States, the arc of this ellipse was modified according to precise mathematical formulas. More than three designers and advertisers were involved, and it took more than half a year. Time to finish: This logo stood out, beating five design pitches.

Historical tracing?

Mr. Eiji Toyoda raised a shocking question: "After accumulating half a century of automobile R&D and manufacturing experience, can Japan create a product that can be proud of?" The top car in the world today?” In other words, this new car’s direct rival will be a well-known European car brand that has long been famous.

Everyone realized that what he raised was not just a problem, but a comprehensive challenge to the Japanese automobile industry.

However, everyone present responded with a very firm "Yes, we can!" Everyone knew that this was not an impulsive response inspired by the moment, but a group of experienced and skilled people. A strong commitment from professionals to their future mission.