Business 2023 Work Plan Part 1
20xx is a crucial opening year for the business development of our xx Real Estate Company. For a person who has just entered the For newcomers to the real estate agency market, it is also the beginning of a year full of challenges, opportunities and pressures. Therefore, in order for me to adjust my work mentality, enhance my sense of responsibility and service, I must fully understand and do a good job as a factory intermediary.
To this end, with the enthusiastic help of two colleagues, I gradually understood the basic business work of this department, and fully realized my current shortcomings in all aspects, in order to grow into a professional agent as soon as possible , I formulated the 20xx annual work plan:
1. Be familiar with the company's rules and regulations and basic business work.
As a new employee, my exposure to this business has given me a better understanding of the company's business, but I am still far from it. This is a major flaw for salesmen. I hope that the company will have time in the future to organize regular learning and training for new employees so that they can work more smoothly.
1. In the first quarter, business learning will be the main focus.
Since our company is in the opening period, the department’s plan formulation has not yet been completed, and the market will be at a low ebb after the holiday. During this period, I will make full use of this time to supplement relevant business knowledge, carefully study the company's rules and regulations, and fully understand and cooperate with company personnel; by going to surrounding township industrial parks to conduct field scans, in order to find new listings and understand the township industry. Factory situation; contact customers through various methods such as Internet, phone calls, and stranger visits, and strengthen emotional contact with customers, in order to form a strong customer group.
2. In the second quarter, the company has officially got on track, and the industrial plant market will usher in a small peak period. With a certain understanding of the business, I will work hard Try to place an order as soon as possible so that you can officially become a regular employee of our company. We also work with managers Zhu and Guo to train new employees so that the factory department can grow as soon as possible.
3. During the National Day and Mid-Autumn Festival in the third quarter, the market will give a good start to the second half of the year. Moreover, as the number of our company's installations increases, some larger customers can gradually penetrate in, fully preparing for the factory market war at the end of the year. At this time, I will work with other employees of the company to make every effort to further develop the company.
4. The work at the end of the year is the peak period of the year. Coupled with our year-long factory promotion and customer promotion, I believe it is the busiest time for our factory department. Our department will fully conduct customer development work based on the actual situation and time characteristics, and timely adjust our department's work ideas according to market changes. Strive to maximize the performance of the factory!
2. Develop a study plan.
Being an intermediary in the real estate market requires constantly adjusting business ideas according to the constantly changing market situation. Learning is very important for business personnel, because it is directly related to a business person’s ability to keep pace with the times. The pace and vitality of the business. I will adjust my learning direction as needed to replenish new energy. Industrial knowledge, marketing knowledge, department management and other related factory knowledge are all things I need to master. Only by knowing myself and the enemy can I be able to fight in every battle (I also hope that the company will give us business personnel support in this regard).
3. Strengthen your own ideological construction
Enhance overall awareness, enhance sense of responsibility, enhance service awareness, and enhance team awareness. Actively and proactively get the work done and implemented. I will do my best to reduce the pressure on leadership.
The above are some of my ideas for 20xx. They may be very immature. I hope the leaders will correct me. The train runs fast because of the headband. I hope to get correct guidance and help from company leaders and department leaders. Looking forward to 20xx, I will work harder, treat every business seriously and responsibly, and strive to win opportunities to seek customers, win orders, and improve the work of the factory department. I believe that I will complete new tasks and meet new challenges.
Business 2023 Work Plan Part 2
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Furniture Marketing Planning
First do some product positioning and market analysis to determine who the possible potential customers are. You are representing a major brand of European-style furniture. The price range is mid-to-high-end, and its consumer groups must have considerable income and a certain economic foundation. Looking at the entire furniture market, the main buyers include the following groups:
1. Those who purchase new homes. A new house must naturally be equipped with new furniture. This is a traditional habit of the Chinese people. Even those who are temporarily short of money due to buying a new house will definitely gradually replace the old furniture in the future.
2. Newlyweds. Although times have changed now, and many couples do not just purchase furniture in a short period of time before and after the wedding, the power of traditional habits cannot be ignored, especially since the city where the shop owner is located is a third-tier city, and the consumption concept is still traditional. , many newlyweds are still the main purchasing force.
3. Other consumers in need, such as those who want to change the furniture style because the furniture style is too old.
To increase furniture sales, the first step is also a very important step, publicity. After good publicity, it will attract enough popularity and potential customers, and also lay a good foundation for the next consumer purchase.
The publicity target must be clear, and our publicity audience must be our potential customers as much as possible. After narrowing the scope, it will not only reduce the publicity cost, but also improve the efficiency and accuracy of advertising. You don't want to invest too much in advertising, so TV advertising requires investment
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Excessive publicity methods with a very large audience range were first rejected. Combined with the audience target and product characteristics, it is recommended to use leaflets and posters as the main promotion methods. If your financial conditions permit, you can also use radio broadcasts.
There are the following points to pay attention to when promoting:
1. When promoting, the product positioning must first be clear, European brand, mid-to-high-end products, so do not talk about price reduction promotions, which will harm yourself. We will never engage in price wars unless absolutely necessary. The promotional slogan I recommend is "··Furniture, create high-quality life", which is positioned for high-income people who pursue high-quality life. What kind of high-grade imported wood is used as raw material, what style of design, what is unique about the product, and what is the brand status? It is best to explain these clearly, and the differences of the product must be highlighted.
2. Production of flyers. The production of flyers requires a lot of money, so it must not be done hastily. You need to show the most beautiful side of this kind of European furniture through flyers. All kinds of exquisite furniture styles should be included on the flyers as much as possible. You should fully mobilize them through this flyer. Consumers' curiosity and desire to buy will make consumers unable to help but take a look at what the furniture on this flyer looks like. Of course, this may be a bit exaggerated, but try to show the strength of the store through this flyer.
3. Distribution of leaflets. The distribution location is particular. Based on the previous market analysis, it is recommended to cover these places:
1) Real estate sales center
2) Marriage registration?
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3) Wedding company
4) Places with large flow of people within one kilometer radius of your shopping mall
5) Near competitors’ sales points (not near Distributing them at people’s doorsteps may cause conflicts), or at nearby intersections
It is best to find someone you trust to distribute this kind of promotional coloring page. The production cost of the coloring page is very high, so don’t distribute it casually. Distribution objects should be distributed to people who appear to have a relatively good financial income or young people who are fashionably dressed (potential customers who want to buy furniture). You must not distribute them all, as this will greatly affect the publicity effect.
4. Giant posters should be like leaflets. Pay attention to the location of production and pasting. They will play an important guiding role. If conditions permit, you can consider using publicity boards on the roadside near the shopping mall. The publicity boards should be made as dynamic as possible and scroll every few seconds to attract people's attention. This is also mainly used to guide people towards the shopping mall. Furniture City.
5. Seek collaborators.
It is recommended that the partners be real estate developers and wedding companies. You can negotiate with them to establish a preliminary cooperation agreement, recommend customers to each other, or exchange customer information, because a large part of their customers are the same. You can even skip the previous leaflet distribution and let these collaborators do it for you. After all, the person handing out the leaflets cannot be there every day.
6. The audience of the radio broadcast is mainly car owners, people who often take taxis, and taxi friends. The economic base of the first two types of people meets the economic conditions for purchasing this kind of European furniture. In the long run, If the cost of advertising on a radio station is not too expensive, you may consider it.
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7. There is a common technique that may increase popularity quickly, but it is relatively popular and may reduce the brand image. Making several large promotional signs, placing them on trucks, and then wandering the streets playing music can attract people's attention.
After the publicity work is done well, customers will definitely flock to your store, and the next step is even more important. The layout is very important. First, customers in the mall should be guided to the furniture area. If the furniture area is not on the first floor, this is even more important. You can set up several signboards. If the mall has electronic screens, you can use them. .
Second, display all the most beautiful furniture and don’t put the best styles in the warehouse.
Face-to-face marketing is the most important part, it is related to the success of the transaction. Because the product is a mid-to-high-end product, unless the consumer deliberately obsesses over the price, do not get too entangled in the price. If the customer shows a certain interest in the product, the salesperson should focus on introducing the product features and brand connotation, using scientific data and glorious brand experience to make consumers familiar with the brand and eliminate consumers' suspicion and hesitant purchasing psychology. After all, furniture is a bulk item that requires careful inspection and careful consideration. Especially an unfamiliar brand will inevitably generate a sense of distrust. An important task of the salesperson is to create a sense of trust in customers by introducing products and brands. In addition, when introducing it to customers, you should focus on highlighting the differences of the product. Your furniture is different from others, so customers will buy yours, not just because of the price.
Adopting experiential marketing methods, as the name suggests, is to create more opportunities from the target
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Focus on the audience’s perspective, allowing consumers to experience and gain real and vivid feelings. As mentioned before, the most exquisite furniture should be placed in the most conspicuous position. This is not enough. Consumers should be allowed to touch and try it enough. Don't say stupid things like "Don't touch it if you don't buy it." Don't Destroy consumers' enthusiasm for purchasing. Many people go shopping blindly and buy what they like when they see it. This is especially true for women, and women often believe that they have experienced it, so they must not "keep themselves safe".
You must have a good attitude towards customers, especially after-sales service. As a new brand, the early stage is a critical stage for the formation of word-of-mouth. If a customer is dissatisfied, the negative effects he brings may be You lose at least ten customers. You can carry out such an activity to allow existing customers to introduce new customers. If the introduced customer's transaction is successful, you can give a gift to the customer who introduced him.
Also: If there are relatively promising local enterprises and institutions, you can pay attention to whether they have relevant large-scale purchasing intentions.
As a new brand, it is difficult to achieve relatively large sales in an already saturated market in the early stage, but I believe that as long as you take it seriously, you will definitely increase sales and get off to a good start. I wish you financial success. Guangjin!
Business 2023 Work Plan Part 3
1. Be familiar with the company’s new rules and regulations and business development work.
The company is constantly reforming and formulating new regulations, especially in the litigation business, arranging professional legal affairs personnel to assist. As a senior salesperson of the company, you must set an example and carry out business work with all your strength while abiding by company regulations.
1. In the first quarter, litigation business development was the main focus. Conduct litigation business development based on existing old customer resources, develop all customers who may have litigation needs, and arrange legal affairs specialists to meet and negotiate with customers who are interested in cooperation.
During this period, at least two litigation matters were facilitated, with agency fees reaching more than *10,000 yuan (*10,000 yuan per case). While developing litigation business, you should not abandon various types of business assigned by these customers, maintain regular contact with these customers, and report the progress of the business assigned by these customers in a timely manner.
2. In the second quarter, we will focus on trademark and patent business. Develop customers through various business development methods such as going to professional markets, participating in professional trade fairs, surfing the Internet, making phone calls, and visiting strangers, and strengthen emotional contact with old customers to form a recurring customer group. So that the agency fee reaches more than *10,000 yuan (the monthly agency fee is not less than *10,000 yuan). While vigorously exploring the market, we must not abandon various types of business assigned by such customers, maintain regular contact with such customers, and promptly report the progress of the business assigned by such customers.
3. The unlimited business opportunities brought by the "National Day" and "Mid-Autumn Festival" festivals in the third quarter will give a good start to the second half of the year. Moreover, with the relative improvement of my professional knowledge and comprehensive capabilities in high-end business, I will conduct targeted development for customers with larger enterprises that meet the conditions of "China's Well-known Trademarks" or "Guangdong Province's Famous Trademarks". Customers who intend to cooperate can arrange for business managers to meet and negotiate, and strive to sign a "Guangdong Province Famous Trademark", with an undertaking fee of more than 10,000 yuan. While developing well-known trademarks and well-known trademark business, you should not lose sight of the various businesses assigned by the customers, maintain regular contact with the customers, and report the progress of the assigned business in a timely manner.
4. The fourth quarter is the end of the year. At this time, we must do our best to maintain the business status assigned by old customers. First of all, we must gradually understand the customer resources with potential development among old customers, find out the loopholes, make targeted feasible suggestions, and strive to achieve the most comprehensive protection of the intellectual property rights of the customer company. The agency fee will be at least More than 10,000 yuan.
2. Develop a study plan.
Learning is crucial for business personnel, because it is directly related to a business person's pace of advancing with the times and the vitality of the business. I will adjust my learning direction as needed to replenish new energy. Professional knowledge and comprehensive abilities are all what I want to master. Only by knowing yourself and the enemy can you be victorious in every battle. I also hope that the business manager will give me support in this regard.
3. Enhance the sense of responsibility, enhance service awareness, and enhance team awareness.
Actively and proactively get the job done and implemented. I will do my best to reduce the pressure on leadership.
The above is my work plan for 20xx. It may be very immature. I hope the leaders will correct me. The train runs fast because of the headband. I hope to get correct guidance and help from company leaders and department leaders. Looking forward to 20xx, I will work harder, treat every business seriously and responsibly, and strive to win opportunities to seek more customers, win more orders, and improve business development. I believe that I will complete the new tasks and meet the new challenges in 20xx.
Business 2023 Work Plan Part 4
When I first came into contact with this industry in 20xx, I made many mistakes when talking to customers. That was because I was still familiar with this industry. I am not familiar with it and I don’t know much about customer needs, so this year I will increase my contact with dealers in various places to understand the market needs and complete the work tasks for 2014.
The work plan for 20xx is as follows;
First, keep in touch with old customers and key customers, send some small gifts or banquet customers when you have time, and interact with them Good relationship.
Second, while having old customers, constantly look for good local customers to cooperate with.
Third, while working, strengthen the learning of business knowledge, broaden your horizons, enrich your knowledge, and adopt diversified forms to improve your business.
Fourth, the requirements for your work this year are as follows;
1. Each business trip requires adding 3 new customers.
2. Reflect on yourself every day, summarize carefully every month, see what mistakes you have made at work, and correct them in time so as not to make them again next time.
3. Before meeting a customer, you must learn more about the customer's situation and needs, and then make preparations to better cooperate with this customer.
4. There can be no concealment or deception to customers, otherwise there will be no loyal customers. We must increase the cultivation of customer loyalty to our company.
5. Continuously strengthen the study of business knowledge for yourself, read more books, check relevant information online, communicate with colleagues, and learn from their experiences.
6. Treat all customers the same, give customers a good impression, and establish a good company image.
7. Help customers solve their quality problems in a timely manner, and do not delay the problem and affect the company's reputation. Only in this way can customers sell our products better, so that we can complete our work better. Sales tasks assigned by the company.
8. Self-confidence is very important. Always say to yourself, 'I am the best, I am the best; don't speak negative language, always have healthy thoughts and a positive work attitude, In order to effectively complete the sales tasks assigned by the company.
9. Communicate frequently with colleagues in the company, strengthen team awareness, communicate more, and discuss more to continuously improve business skills.
10. For this year’s sales tasks, I will go all out to create profits for the company and increase income for myself.
The above is a brief summary of my work plan for 20xx. If there are any shortcomings, please criticize and point out the company leaders.
Business 2023 Work Plan Part 5
Now I have been working as a salesperson in the company for a year, and I have made a certain contribution to the development of the company. In the blink of an eye, we are entering a new year, 20xx. The new year is a year full of challenges, opportunities and pressures. It is also a very important year for me. I want to work hard and study hard. Here, I have established a work plan for this year so that I can make greater progress and achievements in the new year.
1. Be familiar with the company’s new rules and regulations and business development work
The company is constantly reforming and formulating new regulations, and must constantly adjust its working methods with changes. As a business employee of the company, you must take your own responsibility and carry out your business work with all your strength while abiding by the company's regulations. At this time, we must do our best to maintain the business status assigned by old customers. First of all, we must gradually understand the customer resources with potential development among old customers, find out the loopholes, make targeted feasibility recommendations, and strive to fully protect the customer company.
2. Develop a learning plan
Learning is crucial for business personnel, because it is directly related to the pace of a business person's advancement with the times and the vitality of the business. I will adjust my learning direction as needed to replenish new energy. Professional knowledge and comprehensive potential are all materials I want to master. Only by knowing yourself and the enemy can you be victorious in a hundred battles. I also hope that the business manager will give me support in this regard.
3. Enhance the sense of responsibility, enhance service awareness, and enhance team awareness
Actively and proactively do the work on point and implement it. I will do my best to reduce the leadership's burden pressure. The above is my personal work plan for 20xx. It may be very immature and I hope the leaders will correct me. The train runs fast because of the headband. I hope to get correct guidance and help from company leaders and department leaders. Looking forward to 20xx, I will work harder, treat every business seriously and responsibly, and strive to win opportunities to seek more customers, win more orders, and improve business development. Believe that you will complete new tasks and meet new challenges.
In the new year, I have new expectations. I believe that I must be able to make greater progress in 20xx. This is how I have come year by year, from a person who doesn’t understand anything. From a young boy to a very experienced senior company salesperson, my growth has been full of twists and turns, but in the future work, I still need to continue to work hard. I believe that I must go further in 20xx!
Business 2023 Work Plan Part 6
Time passes little by little, and a year full of opportunities and glory has passed. Now we are about to bring our yearning for the New Year in 20xx , start this new year of work. I have been working in xxx company for x years. Looking back on the past year, under the guidance of the company leaders, I have determined my work goals and followed the company's development direction. Furthermore, I worked hard to improve the quality of my work and bring more benefits to the company.
As a salesperson, I am proud of my achievements in the past year, but my shortcomings and problems are still obvious. If I don’t improve myself, it will be difficult to continue working in the insurance business. Improve yourself. To this end, I summarized the past in Jing'an and made plans for my progress as follows:
1. Correct my thinking and improve my personal work quality
In my past experience, I I realize that as a salesperson, I must have a service spirit in my mind and have the concept of thinking about customers. This was one of my weaknesses in the past. I only thought about my own interests instead of thinking about my customers. This would only make it more and more difficult to get along with my customers.
To this end, in the next year's work, I must first review and consolidate the company's service concepts, seriously bring these concepts into my work, and enhance my personal service awareness. And in your free time, you should continue to supplement your political studies, improve your personal worldview, values, and personal abilities.
2. Maintain a good customer base and actively explore potential customers
After the beginning of the new year, I should not forget to improve the relationship with old customers in a timely manner and maintain good sales. network and develop new sales routes.
Analyzing the past, I have not yet effectively explored potential customers in the area I am responsible for. During this year, I will focus on selecting potential customers and put my thoughts and experience into important customers. This way, you can reduce the time and energy you spend on screening customers and improve work efficiency and quality.
3. Personal improvement
Looking back on the past, I still have many shortcomings and shortcomings in my work. These shortcomings often affect my work at work. For this reason, At work, I need to organize myself more comprehensively, improve my personal abilities, and reduce the chance of problems.
At the same time, after work, you should also learn more from the Internet and seniors, and work hard to improve your personal abilities and do your own tasks according to your own situation.
4. Conclusion
The most important thing at work is not only the motivation to move forward, but also the strategy and direction. As a salesperson, I will manage my work better , while improving personal abilities, do not forget to find your goals and move towards success step by step!
Business 2023 work plan Part 7
1. Set sales targets
Based on the actual market conditions and the gradual improvement of personal business capabilities, the sales targets are formulated. It should appear increasing.
Now a month is used as a sales period, and the business volume targets set in the first three months are as follows: (appropriate adjustments should be made according to the actual situation)
2. Learning preparation stage
In order to achieve the planned sales target, I think the following preparations should be made.
(1) Familiar with business knowledge
1. Understand the company’s distribution media and development history
2. Newspaper positioning and philosophy
3. Section design, layout and price
4. Distribution channels and forms
(2) Market research work
1. Types of newspapers in the same industry
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2. Compare the distribution channels and forms, circulation volume, distribution quality, distribution effects, etc. of major newspapers.
3. Summarize your own strengths and weaknesses
3. Market mining stage
(1) Target market analysis
By summarizing past Several issues of the newspaper cover the main industries: medical and health, urban and rural street publicity, automobile industry, calligraphy and painting literature, private enterprises, state-owned enterprises, etc.
In summary, real estate, restaurants, shopping malls, banks, securities and other markets involve less advertising. It can be promoted appropriately.
(2) Find potential target customers
Through market research and use various investigation methods to summarize information, I summarize the following ways:
1. Pay attention to various media (newspapers)
Large and medium-sized enterprises that often advertise in other newspapers
2. Visit the market and understand the information
Keep abreast of market information: New companies entering the market, newly opened properties, holiday events, etc.
3. Introduction to old customers
4. Personal connections
5. Automatic visits or calls from customers
(3) Target customers Positioning
Large and medium-sized state-owned, private, joint ventures, enterprises and institutions.
(4) Seize customers
1. Master the detailed information of target customers
2. Invite interviews with relevant persons in charge to understand intentions
3. Keep good records during the negotiation process
4. Make targeted advertising suggestions to attract customers
5. Provide good service to contracted customers
(5) Maintaining customers
1. Establishing a customer database and updating it continuously
2. Provide timely feedback on problems
3. Solve customer problems and satisfy customers
4. Send holiday greetings from time to time to accumulate sincere customers
4. Evaluation and summary stage
Based on the sales situation of each month , do a good job of summarizing work in a timely manner. Summarize problems that arise at work and resolve them in a timely manner. Take the initiative to continuously learn from experienced businesses, accumulate experience, and explore skills. It is recommended to hold regular business exchange meetings, where you can learn from each other, discuss experiences, and increase the awareness of teamwork.
Business 2023 Work Plan Part 8
1. Find a way to formulate a daily work flow schedule
People who do not have work goals and daily time arrangements will always It is very leisurely, and people who have clear goals and a full schedule every day will have no free time, and every bit of time will be meaningful and valuable. Therefore, we must develop the habit of formulating a work flow chart every day.
1. For home improvement salesmen, the work schedule should put the things to be done the next day and the people to be met first. For example, making an appointment with a customer to meet the next day or When measuring a room, you must arrange your itinerary based on the time and location agreed upon by both parties. It is best to conduct business near the agreed upon location.
2. You must learn to set aside a period of time in your work schedule, and do not calculate the time very tightly. For example, if you originally planned to do business in the community in the morning and meet a client at 2:00 in the afternoon, there is a half-hour drive in between, and you cannot schedule your time until 1:30 in the afternoon. You should leave at least half an hour. During the hour-long gap, one is to prevent accidents on the road, and the other is to arrive early to wait for customers and show customers a sense of respect.
3. Carry the worksheet with you and check it at any time. You won't be able to work exactly the same every day, but at least the worksheet will allow you to capture the main tasks.
2. One-day schedule
1. Morning meeting for training and learning (8:00?8:40)
We recommend that every company hold a morning meeting For training, bring salespeople and designers together. If the department is large, you can also hold separate morning meetings for the business department. The morning meeting is arranged with a host and a lecturer every day, and each person takes turns to be the host and lecturer. Everyone creates a platform for internal learning and training, and everyone participates. The morning meeting cannot be held too long, half an hour to 40 minutes is enough, and the content can be advanced in a circular manner.
2. Design follow-up (8:40?9:00)
After the salesperson participates in the morning meeting training, he must communicate with the designer individually. The salesperson can send the customer to Report new news, new requirements, and new ideas to the designer. At the same time, you should also supervise the designer's work to prevent the designer from delaying your customers due to his busy work. Communicate with the designer to better coordinate with the customer.
3. Call (phone visit, phone follow-up) (9:00?9:20)
After communicating with the designer, the salesperson must conduct For phone visits or follow-up calls, generally speaking, after nine o'clock, the customer has passed the busy period at the beginning of work, so it is a good time to make a phone call. It is best for the salesperson to make phone calls in the company. Firstly, it is convenient to record the phone calls and create a better telephone communication environment. Secondly, if there are customers who need to measure the room, they can get in touch with the design department in time. If the customers have new ideas, they can also contact them directly. Designers communicate. Salespeople should develop the habit of following up with customers every day.
4. Go to the community to take action (9:30-17:00)
This period of time is mainly used to contact new customers and cultivate your own customer resources. Of course, it must also be based on the actual situation. If the apartment is handed over in the community, you need to go to the community in advance. You don’t need to hold morning meetings or make phone calls. You can return to the company early or late in the evening. If there are many customers in the community after get off work, you can go back later
5. Call back to the company (17:00? 18:00)
If the salesperson has collected a lot of customer phone numbers, I suggest returning to the company early in the afternoon and making business calls to customers at the company. The effect of calling during this period is optimal.
6. Conduct customer analysis at night;
After getting off work at night, salesmen should develop the habit of analyzing the customers they contacted during the day. This can be combined with the "Customer Analysis" launched by the company. Analysis Table", only by accurately analyzing and positioning customers can we find techniques and breakthrough points for better communication with customers. The next morning, communicate the content of the customer analysis with the designer or supervisor
7. In the evening, make a list of the day (customers, relationships). I hope you can add to your list every day. For new personnel, complete the registration of customer information and new friends' information. The list that grows every day is the way to continue to grow your performance.