even he didn't expect that he was a poor boy 4 years ago, but 4 years later he is the chairman of Feynman Holding Group, worth tens of billions!

how good is he?

He was born in a backward rural family in p>1977. He was an ordinary cowherd.

in p>2, at the age of 23, he became the sales champion of the company.

in p>22, he opened his first store in Foshan, and then opened a chain store. The first chain store earned as much as 86 yuan on the first day.

In p>24, he set up a jewelry store in Guangzhou, and invited popular stars Cherrie Ying, SHE and Yoga Lin to speak for him.

after that, alas, the jewelry store went to Beijing, Shanghai, Shenzhen and other prosperous cities, and his daily income could reach 1,, or even 2, to 3,.

in p>216, he joined Japanese designers to create a famous and excellent product. Publicly calling Ma Yun, calling Ma Yun an old horse and teasing Wang Jianlin.

He was listed as "the most terrible competitor in the world" by MUJI, Uniqlo and Watsons.

in November 22, Ye Guofu ranked 148th on the 22 Forbes China 4 Rich List with a wealth of 24.29 billion yuan.

He is Ye Guofu, a middle-aged man who knows young people best.

in p>1977, when the autumn wind blew over the big trees in Hubei, the leaves on the trees fell to the ground. A little boy also quietly landed, and he was Ye Guofu.

when he was born, his family was so poor that he didn't even have the ingredients to cook a bowl of porridge for his newborn.

There are seven people in the family who eat meat and seafood in turn. A small piece of meat, it's my brother's turn today and Ye Guofu's turn the day after tomorrow.

Dad is the pillar of the family, and the expenses of the whole family depend on his meager salary.

Children from poor families have been in charge since childhood, and Ye Guofu has been very sensible since childhood.

After school, other children go out and play football. It was not until nightfall that I quickly wiped the sweat on my head and went home happily.

As soon as Ye Guofu finished school, he grabbed his schoolbag and ran home. He wore shoes with holes in the soles of his feet, crossed the rugged mountain road, crossed the stream, came home, put down his schoolbag and ran to the mountains.

He's going to take his mother's place, herding cattle and chopping wood up the hill.

Every time I look at my own cow, I just walk around and never go far. Ye Guofu will wonder if he will stay in the deep mountains forever like this cow.

At this thought, Ye Guofu, a teenager, felt a chill.

but as soon as he looked up and saw the continuous mountains filling his sight, he wondered, is the other side of the mountain better than here?

In the past, he used to chase after his father and ask why he wanted to be called Guo Fu. He didn't have any wealth, so he just wanted to make the country rich. Is it too whimsical?

Dad replied, "Only when the country is rich can you have a bite to eat."

But Ye Guofu has been in the mountains for more than ten years, and he can't see whether the country is rich or not. The outside world is too big for him to think of.

he swore that he must go out and have a look.

So, "going out of the mountains" has become something that Ye Guofu is obsessed with.

With goals, there is motivation. Ye Guofu began to study hard, hoping to finish his studies as soon as possible and get out of the mountains.

Children from other families can attend interest classes and remedial classes after class, while Ye Guofu can hardly finish even the most basic lessons.

I don't have enough time to absorb knowledge, and I don't have enough energy to study and do farm work and housework at the same time. Therefore, even though Ye Guofu has made great efforts in his studies, his grades are not good.

Because my father has to support seven people with one salary, and Ye Guofu's parents saw that their son was not a "genius" in his studies, they discussed it for a while and decided to send Ye Guofu to a technical secondary school to learn a skill and come out to work to support his family as soon as possible.

Ye Guofu's father said to him, "After learning the skill of making money, the mountain will go out in one fell swoop."

Ye Guofu believed it and accepted the arrangement of her parents gladly.

when he was in a technical secondary school, he studied skills seriously. If someone else gets 9 points in the practical operation course, he has to force himself to get 1 points; If others spend three hours on this knowledge point, he will spend six hours.

Because he thinks that there must be many deep places for him to learn if he can catch other people's knowledge, and he can't dabble in it himself.

However, even though Ye Guofu spent 12 points on his studies, he still couldn't get his diploma as he wished.

why?

because he couldn't pay the tuition in the last semester, the school wouldn't issue him a diploma.

it's still useless to make a soft request to the headmaster.

In desperation, Ye Guofu can only console himself that he has learned all the skills, even if he doesn't have a diploma.

in p>1998, Ye Guofu decided that it was time to start his dream of "walking out of the mountains", and he decided to take a trip to Guangdong.

At that time, foreigners looked at Guangdong as Kyle Polo looked at China, feeling that flowers were everywhere and gold was everywhere.

Ye Guofu borrowed a little money from his relatives and friends to travel from Hubei Province to Foshan City, Guangdong Province.

The bustling streets of Foshan are too busy to see Ye Guofu, and they just scream. But a few days later, he realized that this prosperity made him breathless.

When he came to a big city, Ye Guofu was like a small stone thrown into the sea, and he clearly realized that he was powerless.

His education background is not higher than others, and his contacts are not wider than others, not to mention his family background. When he first arrived here, Ye Guofu was beaten by the society.

I want to find a job, but I can't find it anywhere.

If you can't find a job again, Ye Guofu will run out of money borrowed from relatives and friends, and Ye Guofu will have to drink the northwest wind.

Ye Guofu also slowly lowered his requirements. He told himself that it is important to be alive now, not to ask for decent work.

So, he entered a small hardware factory as an assembly line worker.

But after working for a long time, the repeated work in the factory made Ye Guofu constantly doubt himself. Can he really only stay in this dark place? If so, why come out by yourself? It would be nice to stay in the mountains and herd cattle.

but what can I do? Education and background are inferior to others, and even the best job will not take care of yourself.

but the opportunity is here.

The factory is looking for a salesman. Ye Guofu heard that the sales performance is high, and he can get a commission.

this is definitely much better than staying here. He immediately scrambled to be a salesman.

So, Ye Guofu walked out of the factory and ran business outside all day. No matter whether it rains heavily or the sun is shining, Ye Guofu is determined to go out for business.

All the people who competed with him were graduates with bachelor's degrees, all of whom had been in big companies or had been leading cadres. Only Ye Guofu was an ordinary working boy.

As a result, just like a drama, Ye Guofu became the sales champion by mistake.

Ye Guofu also used this honor as a springboard to successfully enter an electromechanical company as a sales manager.

From an assembly line worker to a sales manager, Ye Guofu also knows the hardships he has had along the way.

After coming out of the countryside and living without money, Ye Guofu knows the importance of money more and more.

Although the sales manager earns a lot of money every month, if you pass by Ye Guofu's place at lunch time, you will see that his lunch box is always filled with vegetables and pickles, sometimes with carrot soup.

Colleagues thought he was a vegetarian. After all, his salary was higher than theirs.

if you go to his place, I'm afraid it's hard to see anything valuable after a few turns. Colleagues who have been to his home often say that Ye Guofu's home is empty and impersonal.

Ye Guofu, on the other hand, thinks that if you don't need something, don't buy it back and take up space.

"Money should be used on the cutting edge", which is his famous saying.

Because of working under others, things like being deducted and bullied often happen. Ye Guofu smiled on the surface and secretly vowed that he would make a career and become a big boss himself.

During three years of working, Ye Guofu saved some money by scrimping and saving. The idea of being a big boss is getting stronger and stronger, and he has no idea what to do or what kind of big boss to be.

In p>21, Ye Guofu attended a friend's birthday party, where she met Yang Yunyun, a girl engaged in women's jewelry industry by chance.

Yang Yunyun is talkative and generous. She stays in a circle of friends, but Ye Guofu can't see anyone but her.

Ye Guofu fell in love with Yang Yunyun at first sight.

As soon as they got to know each other better, they were both surprised to find that the other had so much in common with themselves: they were both wandering in a foreign land and wanted to start a business. And Ye Guofu bones that indomitable strength, very fascinated Yang Yunyun.

so the two men came together slowly.

After being with Yang Yunyun, Ye Guofu's life has undergone tremendous changes, not just daily necessities, but also beautiful ideas for the future.

Before meeting Yang Yunyun, starting a business was just an idea, but after getting together with Yang Yunyun, a mirage suddenly came true, which surprised and delighted Ye Guofu.

One day, after dinner, they went for a walk in the nearby Little Square. At that time, small vendors also came out to set up stalls. Small vendors shouted and called on passers-by to come and see.

Ye Guofu dragged his girlfriend into a crowded stall, which was a stall selling trinkets. Ye Guofu bent down to choose a small jewelry and earrings for his girlfriend.

Ye Guofu was busy looking at the ornaments, while pulling Yang Yunyun over to look at them. Yang Yunyun suddenly slapped Ye Guofu's arm vigorously and pulled him out.

Ye Guofu thought that Yang Yunyun didn't like these cheap gadgets, but Yang Yunyun, who walked out of the crowd, suddenly laughed and said to Ye Guofu, "Why don't we set up a jewelry store?"

Yang Yunyun, with her keen sense of smell in women's jewelry for many years, feels that women's jewelry has a great market.

trinkets are easier to process than gold and silver products, with low cost and high profit, and girls like them best.

women know women's hearts best. After that, Yang Yunyun did a lot of market research, confirmed his ideas, and with a data report, persuaded Ye Guofu to open a women's jewelry store together.

Ye Guofu's entrepreneurial dream was suddenly ignited, and she nodded and agreed.

after a year's preparation, they looked around for goods, screened ornaments and arranged stores. Finally, in 22, Ye Guofu's "1 yuan Jewelry Store" opened in Foshan.

And this is just the beginning of Ye Guofu's challenging life.

people are all visual animals. In order to attract people passing by the store, Ye Guofu has made great efforts to decorate the store.

Soft lighting forms an angle of several degrees with the desktop, which can make the ornaments on the desktop look more beautiful;

Ye Guofu has given a comprehensive and thoughtful consideration to what kind of paint should be painted on the wall to add points to the ornaments.

In order to survive in this busy street, Ye Guofu still carries out the concept of "diligence and thrift are virtues", and tries to be as cheap as possible in terms of the source of goods, but at the same time, it must ensure the beauty.

Ye Guofu ran back and forth between Foshan and Guangzhou, and went to the wholesale market in Guangzhou to find jewelry, so he learned a good skill of bargaining.

use instant noodles to solve three meals on the road, stay in the cheapest hotel, and take the cheapest bus instead of taking the longer road.

Because I am sad by life, I have already tasted all the hardships in the world. I am afraid that if I am not careful, I will be slapped by life.

It's not that Ye Guofu can't afford to lose, but that he has no capital to lose again.

"A dollar saved is a dollar earned."

In just four or five months, Ye Guofu recovered all its investment and entered a profitable period.

Being tortured by life, and being cared for by life, Ye Guofu ate the first candy, and he couldn't stop, and his ambition became bigger and bigger.

With experience, Ye Guofu discussed with Yang Yunyun to open the 1 yuan store as a chain store.

In order to prevent every step of the way, Ye Guofu studied the chain giants: Carrefour, Gome, Hualian and Michelle.

from the design of their stores, to the supply of goods, and finally to the marketing methods, Ye Guofu studied them one by one, and finally found that these enterprises all adopted the management methods of "operating at low prices, making low profits, constantly updating goods, and winning by quantity".

This coincides with his current business philosophy of "1 yuan Jewelry Store", which further confirms the feasibility of opening a chain store in Ye Guofu.

Ye Guofu contacted the franchisees to discuss the details of opening the store, and at the same time used the information he collected in the existing store, so that the "white mouse" could verify his ideas and accumulate more practical experience for opening the store.

in p>23, the first chain store in Ye Guofu opened in a commercial street in Nanhai district, Foshan city.

On the first day of its opening, Ye Guofu made a lot of money, and Ye Guofu ran up and down all day, collecting money and picking up goods, exhausted.

as soon as the account was settled in the evening, the turnover on that day was 8,6 yuan, and the net profit was 4,6 yuan.

Ye Guofu seems to have eaten a handful of sweets, and the sweetness stuck in his throat and itched. He was so happy that he couldn't sleep. He couldn't help it. He called his parents in his hometown in Hubei in the middle of the night to report the good news.

The old mother on the other end of the phone was so excited that she wiped her tears again and again and said hoarsely, "Finally, finally."

Ye Guofu was also shed tears by this emotional contagion, and finally let her parents see her excellent self. This feeling is really good.

A few months later, Ye Guofu opened a third store, and a few months later, she opened a fourth store.

In a year, Ye Guofu saved 2, yuan in his pocket by relying on these four stores.

After enough gold digging in Foshan, Ye Guofu took a fancy to this fat piece of Guangzhou again.

In p>24, Ye Guofu established Aiya Jewelry Co., Ltd. in Guangzhou and applied for the patent trademark of Aiya.

The storefront design is still aimed at girls' tastes, with conspicuous pink tones and soft lights shining on the ornaments. Because it is located in a busy commercial street, the daily income of "Alas" is also very considerable.

within a few months, "alas!" has settled in Guangzhou, Beijing, Shanghai, Shenzhen and other metropolises. Ye Guofu even "blurted out wild words"-alas, to be everywhere.

alas, he didn't realize this dream, but later famous and excellent products were realized.

In order to push Alas! to a bigger market, Ye Guofu understands that it is impossible to rely solely on his own brute force, and he has to use the star effect to let traffic stars drive consumption.

In p>25, although Ye Guofu was only the owner of a small chain store, he impressed the star Cherrie Ying with his difficult entrepreneurial experience and successfully persuaded Cherrie Ying to be the spokesperson of Alas.

At that time, notices were posted in major shopping malls-Cherrie Ying endorsed, alas, the TV kept on.