The differences between a trademark name and a trademark are as follows:

1. A trademark name is popular, it belongs to the public and can be used by everyone. The trademark is exclusive and exclusive, and the registered trademark cannot be owned or used by others unless you authorize it to be used by others;

2. Trademark names can be divided into generic names and specific names. The former distinguishes different kinds of products, while the latter distinguishes the same kind of goods (referring to specific goods and specific things). Although trademarks are also used to distinguish products, they are also used to distinguish producers and sellers of different products;

3. The generic name of a trademark is not significant, so it can't be registered as a trademark, because the trademark name can't distinguish between different producers and sellers, and it will also make the name originally used by the public unique to a specific person, which will lead to an undue monopoly. In fact, as long as it does not violate the relevant provisions of the law, it can basically be registered as a trademark;

4. The brand name is naturally generated, and there is no need to go through any formalities. The trademark must be submitted, reviewed and successfully registered by the Trademark Office before it can be used;

5. Trademark names are not protected by law. A trademark can only become a trademark after applying for approval, and it is protected by law, and no one or enterprise can infringe it.

a trademark is a special legal term, which is a sign used to identify and distinguish the source of goods or services. Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.

a brand or a part of a brand is called a "trademark" after it is legally registered by the relevant government departments. Trademarks are protected by law, and registrants have exclusive rights. Famous trademarks in the international market are often registered in many countries. There is a difference between "registered trademark" and "unregistered trademark" in China. A registered trademark is a trademark protected by law after being registered by the relevant government departments, while an unregistered trademark is not protected by trademark law.

article 3 of the trademark law of the people's Republic of China * * * trademarks approved and registered by the trademark office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

the term "collective trademark" as mentioned in this law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization.

the term "certification mark" as mentioned in this law refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service.

special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.