What are the skills and characteristics of trademark logo design registration? The company's trademark logo is as important as the company name. The trademark logo is a shorthand of a company, carrying visual clues of brand culture, brand behavior, and brand value story. When people see a certain trademark logo, they can familiarly know which company provides what services. Then the trademark logo design is considered very successful.
China’s Trademark Law stipulates that a trademark should consist of words, graphics or a combination thereof. In addition, other forms cannot be used as elements of a Chinese trademark. The uniqueness or recognizability of a trademark is its distinctive feature. Whether it is text, graphics, or a combination of text and graphics, it must be novel in concept, unique in style, and have characteristics that distinguish it from other similar trademarks.
Trademark logo design registration skills: A successful trademark logo design should have the following four characteristics:
(1) Recognition: Recognition is the basic function of a trademark logo. Using a unique trademark to distinguish the company and its products is a "sharp tool" for modern enterprises to compete in the market. Therefore, the visual symbols through overall planning and design must have unique personality and strong impact. In CI design, trademark logo is the most important design element with the function of corporate visual recognition and information transmission.
(2) Leadership: Trademark logo is the core of corporate visual communication elements and the leading force for corporate information communication. The leadership position of a trademark logo is a concentrated expression of the company's business philosophy and business activities. It runs through and is applied to all related activities of the company. It is not only authoritative, but also reflected in the integration and diversity of visual elements. Other visual elements All are centered on the overall composition of the trademark logo.
(3) Identity: The trademark logo represents the business philosophy of the company, the cultural characteristics of the company, the scale of the company, the content and characteristics of the business, and is therefore a specific symbol of the corporate spirit. Therefore, it can be said that the public’s recognition of the trademark logo is equal to the recognition of the enterprise. Only when the business content or the actual status of the enterprise is consistent with the external symbol - the trademark logo, will it be possible to gain unanimous recognition from the public.
(4) Styling: The themes and forms of trademark logo design are rich and varied, such as Chinese and foreign fonts, angular patterns, Chinese and foreign fonts, patterns, abstract symbols, geometric figures, etc. Therefore, trademark logos The changes in shape appear particularly lively and lively.
The above are the skills and characteristics of trademark logo design and registration? related content. If you have other questions, you can come to our intellectual property team, and we will have professional intellectual property consultants to help you solve your problems. logo design logo registered trademark logo