Another new car logo was born!

on November 1th, Evergrande officially released the Hengchi logo. In addition, according to the enterprise's knowledge information, Evergrande New Energy Automobile Holdings (Hong Kong) Co., Ltd. applied for a number of "Hengchi" related trademarks at the end of July. The international classification involves education and entertainment, office supplies, financial property management, design research, etc. At present, the trademark status is mostly "under registration".

According to the official explanation, the logo of Hengchi means "protect the blue sky, win the Red Sea, the lion of the East, and stand out from the rest of the world". Below the logo are the signs of "HENGCHI" and "hengchi". In fact, the Hengchi logo has appeared many times in the previous official publicity activities. This official release is officially announced and finally confirmed, and the logo is no different from before.

Evergrande's entry into new energy vehicles began with the famous "acquisition of LeTV" event. In 218, Xu Jiayin wanted to save his old friend Jia Yueting from fire and water, and bought 1% shares of Hong Kong Ying Shi Company for HK$ 6.746 billion, indirectly acquiring 45% shares of FF Hong Kong and FF USA, and set foot on the road of building a car.

On January 15th, 219, less than two months after the "breakup" with FF, Evergrande Health announced that it had successfully acquired 51% equity of electric vehicle company NEVS (Guoneng) for US$ 93 million and obtained a majority of board seats. At that time, according to media reports, Jiang Dalong, founder of NEVS, revealed that Evergrande found Guoneng Automobile after reconciliation with FF. After only half a month of contact, the two sides reached a cooperation agreement.

It is understood that Evergrande Health invested 2.816 billion yuan in administrative expenses and 2.19 billion yuan in financial expenses in the automobile field in 219, totaling 5 billion yuan.

on August 3rd, 22, Evergrande released six models of Hengchi in Shanghai and Guangzhou, covering three SUVs, two cars and an MPV respectively.

At the subsequent 22 interim results conference, Evergrande announced that it would start trial production in the first half of next year and mass production in the second half, and the production and sales volume would reach 1 million vehicles in the next 3-5 years.

On September 15th, Evergrande announced the introduction of many well-known investors such as Tencent, Sequoia Capital, Yunfeng Fund and Didi Chuxing, raising about HK$ 4 billion. These "heavy" figures * * * exist in the investor lineup of the same company, or even a car company, and are evaluated as "extremely rare" by the industry, but if Xu Jiayin's name is engraved, it may be much easier to understand.

on September 18th, Evergrande announced its intention to list in science and technology innovation board on the Shanghai Stock Exchange, and then the news just came out that it had received counseling from Haitong Securities and filed it with Shenzhen Securities Regulatory Bureau.

As we all know, car-making is actually a traditional industry famous for its technology, talents and scale effect, and capital is only one aspect of it. Compared with traditional big-name car companies that have accumulated for decades or even hundreds of years, cross-border car makers still need time to slowly accumulate and precipitate. However, the brutal market competition and the current situation of the development of China's new energy automobile market have not left much time for these crossovers. There are also problems such as production qualification, products, production base, sales and after-sales channels. Have all these Evergrande been solved by "buy buy Buy"?

judging from the production qualification, Evergrande Automobile has obtained "double qualification" by holding Guoneng Automobile, which has solved this problem.

as for the production base, Evergrande announced last year that the Tianjin base will be put into production in the middle of the year, but there is little news so far; Guangzhou Nansha and Shanghai Songjiang bases are planned to be completed in 22 and put into production in 221, which are the core of Evergrande's current capacity planning. The bases in Qingdao, Zhengzhou and Shenyang are still under planning and construction.

in terms of sales channels, at the interim results meeting in August, Evergrande Group also released another message: it is rapidly preparing for the establishment of three centers of Hengchi automobile exhibition experience, sales and maintenance after-sales service, including 36 Hengchi exhibition experience centers, 1,6 Hengchi sales centers and 3, self-operated and authorized maintenance after-sales service centers.

therefore, Evergrande has used the most "rude" way to solve the problems that many new car-making forces are difficult to solve, and achieved initial results in a short time, which is not only to lament that money is really fragrant.

It is worth mentioning that in the past three months, Evergrande is facing multiple challenges. On the one hand, in September 216, Evergrande launched the plan to return to A by borrowing a deep house, and then Evergrande introduced 13 billion yuan of war investment funds in three rounds. According to the gambling agreement at that time, if the restructuring could not be completed on time, Evergrande had to repay the principal of 13 billion yuan to strategic investors and pay dividends of 13.7 billion yuan before January 31, 221. However, there are only four months left before the deadline, and the road back to A still has no end in sight. Once 13 billion yuan is changed from equity to debt, the asset-liability ratio of Evergrande Real Estate will rise sharply.

on the other hand, the new regulation of "three red lines" promulgated at the end of August is gradually coming to the ground. If it touches the "red line", it will be listed as a "red file". The scale of interest-bearing liabilities shall not be increased. Therefore, Evergrande continuously reduced its debt to save itself. In addition to signing a supplementary agreement with 86.3 billion war investment, it agreed to convert the previous war investment into long-term holding of ordinary shares. In addition, Evergrande Automobile issued 177 million placing shares, with a total financing of about HK$ 3.999 billion; These are mainly used to pay off old debts.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.