The core value of the brand: it comes from the luxurious lineage of Italian aristocrats and inherits the centuries-old exquisite craftsmanship of the old man's head;

corporate values: employees (customers) first, customers second, enterprises third, and advocating corporate civic responsibility;

Enterprise tenet: Inheriting authentic handcrafted lineage and pursuing exquisite and luxurious quality;

corporate vision: adhering to the exquisite Italian craftsmanship, making China the first brand of luxury men's shoes;

corporate mission: to promote the development of independent brand market of footwear luxury goods and enhance the economic production value of China footwear industry;

enterprise spirit: the Confucian imperial philosophy of luxury but not floating, expensive but not obvious, flashy but not revealing, strong but not developed, heavy and correct, and taking advantage of the trend

business philosophy: honesty-oriented, professional and meticulous, innovative and progressive, and wonderful step by step

talent concept: recruiting talents, teamwork, * * * common development and mutual benefit * * * win.