Is it fixed every year or does it increase year by year? Is it based on production quantity or realized sales? Is it based on the quantity of goods multiplied by the unit price of the authorization fe
Is it fixed every year or does it increase year by year? Is it based on production quantity or realized sales? Is it based on the quantity of goods multiplied by the unit price of the authorization fee or is it charged based on a certain percentage? Disposed after termination of the licensing agreement. The market is ever-changing, and the authorization agreement may be terminated early due to a breach of contract by either party or force majeure, so liability investigation, loss compensation, and the disposal of inventory on the market must be agreed upon. (5) Coordination and cooperation in the process of brand licensing operations. After the authorization signing, both parties follow the principle of professional division of labor. The licensor strives to build and enhance the influence of the brand, and the authorized party develops its own advantages in products or sales. However, the licensor will inevitably supervise the business behavior of the authorized party in accordance with the contract to prevent the licensor from acting in a hurry for quick success and harming the authorized brand as a whole. The franchisor's main concern is that quality is up to standard and that the brand can be used correctly. Generally, licensors will focus on product quality control, unification of brand image, standardization of trademark use, and intellectual property protection. The authorized party must have long-term considerations, abide by the agreement, standardize operations, and cooperate with the supervision and guidance of the authorized party. It must not only maximize short-term interests, operate extensively or even violate regulations, which will damage the brand image and harm the brand licensor and other parties. While the interests of category licensees are bound to be affected, their own interests will also be affected.