06

Brand List: TCL

TCL Group Co., Ltd. was founded in 1981 and is China’s largest consumer electronics company operating on a global scale. One of the groups, it owns three listed companies: TCL Group (SZ.000100), TCL Multimedia Technology (HK.1070), and TCL Communication Technology (HK.2618). In 2011, sales reached 60.8 billion yuan and brand value was 50.118 billion yuan. The lighting company was established in 2000 and is one of the important industries of TCL Group. It specializes in the research and development, production, sales and application solution design of lighting products. Currently, the company is divided into two major product groups: traditional lighting and LED lighting, covering engineering lighting, home lighting, road lighting, landscape lighting, special lighting, etc., providing customers with a full range of integrated product and service solutions.

05

Brand List: SHARP

Japanese electronics giant Sharp, dubbed the "Father of the World's LCD": invented the world's first It produces LCD computers, LCD TVs, and LCD camcorders, and is also one of the important suppliers of display panels for Apple. Sharp's history began when its founder, Mr. Tokuji Hayakawa, established the metal processing industry in Tokyo in 1912. In 1915, Mr. Hayakawa invented the metal active pencil called "Ever-Ready Sharp Pencil", which was very popular at that time. This is the origin of the current Sharp company name and trademark. After that, Sharp successively developed Japan's first mineral radio, black and white TV, and the world's first all-transistor electronic calculator, and gradually developed into a manufacturer of home appliances, communication equipment, solar cells, LCD panels, LEDs, LSI and other electronic products. A comprehensive electronics manufacturer of components.

04

Brand List: Hisense

"Hisense" comes from the two idioms "the sea embraces all rivers" and "the sincerity is unlimited". Hisense's English trademark "Hisense" " is a combination of "High" and "Sense", which represents the meaning of "high taste", "high enjoyment" and "high technology". Hisense adheres to the development strategy of "technology-based enterprise and stable operation", and relies on optimizing the industrial structure as the basis, technological innovation as the driving force, and capital operation as the lever to achieve sustained and healthy development. Entering the 21st century, Hisense, backed by a strong R&D team composed of global R&D talents and an excellent international management team, has accelerated the pace of industrial expansion and has formed an industry with digital multimedia technology, modern communication technology, and intelligent information. Supported by system technology and refrigeration technology, it covers the industrial landscape of multimedia, home appliances, communications, intelligent information systems and modern real estate.

03

Brand List: Skyworth

Skyworth was founded in 1988 and is headquartered in Shenzhen High-tech Industrial Park, known as the innovative "Silicon Valley". It has more than 38,000 employees. Skyworth is based in China and faces the world. It is a large-scale high-tech group company whose main industries are R&D and manufacturing of consumer electronics, display devices, digital set-top boxes, security monitors, network communications, semiconductors, ice washing, 3C digital, LED lighting and other products. Listed on the Hong Kong Main Board in 2000 (HK00751). After 27 years of development, the Skyworth brand value reached 55.695 billion yuan in 2014.

02

Brand List: SONY

SONY is a world giant spanning the fields of electronic 3C, games, finance and entertainment, and has one of the world's leading brands Influence. SONY was founded in May 1946 by Ibuka, who has a background in technology research and development, and Akio Morita, who is good at public relations and marketing. The company's original name was "Tokyo Communications Industry Co., Ltd.". As it gradually entered internationalization, it finally decided to combine the Latin "Sonus" (sound) and the English "Sonny" or "Sonny-boy" (cute child) to form " Sonny" means "the cute and naughty kid who started out with his voice". The Sony brand first appeared on the TR55 transistor radio launched in 1955. Akio Morita and Ibuka officially changed its name to SONY in January 1958 after persuading the opposing directors. When you pronounce the new name Sony, you will not feel that it is a Japanese company at all. , which makes people feel that it is their own country and has a friendly feeling, allowing Sony to successfully enter the United States and overseas markets.

01

Brand list: SAMSUNG

Samsung Group is the largest enterprise group in South Korea. It is a subsidiary of Sumitomo Mitsui (Mitsui Consortium) and also a company. Large multinational conglomerate. Samsung Group is a family business, hereditary to the Lee family, and founder Lee Byung-cheol serves as the first chairman. Each Samsung business under its umbrella is a family business and is managed by other members of the family.