Service trademarks in commercial activities are not the same as enterprise names. According to relevant regulations, service marks refer to service marks or labor service marks, which are used by service providers to distinguish their services from those provided by others. Enterprise name refers to the literal symbol that distinguishes an enterprise from other enterprises.

Legal objectivity:

the trademark law of the people's republic of china

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Trademarks approved for registration by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks;

Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities, so as to show the membership of users in the organization.

The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.