The kimchi industry has been significantly affected by the hygiene issues of Master Kong’s Laotan pickled cabbage noodles. If the development of the kimchi industry wants to seize the opportunity, it needs to promote hygiene. There is an old Chinese saying, where you fall, you stand up. This sentence is very applicable to the kimchi industry. Because of hygiene issues, the kimchi industry has been pushed to the forefront. Everyone is also paying attention to the hygiene issues of the kimchi industry. If there is a kimchi company now that can make most people think that its kimchi is It is very hygienic and you can seize development opportunities immediately. 1. Stand up where you fell
Everyone knows the reason why the sales of Sichuan kimchi companies have been significantly affected. This is why the public is worried about the hygiene issues of kimchi companies. At the time of 315, the production environment of Laotan sauerkraut used in Master Kong's Laotan sauerkraut noodles was very poor and the sanitary conditions were appalling. This incident ultimately affected the entire kimchi industry. Since the kimchi industry has lost credibility in front of the public due to the production environment and sanitary conditions, it is necessary to restore the reputation of the entire industry from the perspective of hygiene, so as to regain consumers. 2. Start with hygiene and seize industry opportunities
The reason why many people don’t buy kimchi is because of the unhygienic news about the kimchi industry. However, in fact, the demand for kimchi has not changed much, it’s just that people don’t dare to buy it. As long as there are kimchi companies that can make everyone trust their hygienic status, there will be a large sales market waiting for them. However, it is very difficult to achieve peace of mind. 3. Some kimchi companies have begun to seize this opportunity
After the Laotan sauerkraut incident of Master Kong’s Laotan sauerkraut noodles, Tongyi Laotan sauerkraut noodles, as the original creator of Laotan sauerkraut noodles, immediately stood up. The sauerkraut supplier of Tongyi Laotan Sauerkraut Noodles showed off their production workshop, with neat old jars and clean factory buildings. But after all, I promoted it myself, so the persuasiveness is still not strong enough, but it can be regarded as an opportunity seized.