On September 15, 1936, Changyu Company applied for a registered trademark for Jie Baina. On June 28, 1937, with the approval of the Trademark Office of the Ministry of Industry of the Republic of China at that time, Changyu Company officially registered the Xiebaina trademark. The registration certificate number is "No. 33477". This document is now in the Second Historical Archives of China in Nanjing. For more than 70 years, Changyu Company has always used "Caibina" as a brand and a registered trademark.
1939: Media Promotion
On page 18 of the second issue of "Brewing Magazine" (published on April 1, the 28th year of the Republic of China) in 1939, "Changyu Wine In the article "Analysis and Comparison of Wines from Various Countries", the dry red wine produced by Changyu Company has the brand "Cabernet".
1959-1992: 3 trademark registration applications
In 1959, Changyu's "Jiebaina" trademark applied for registration to the then Central Administration for Industry and Commerce and was approved for filing.
After the promulgation of the new Trademark Law, in 1985 and 1992, Changyu Company applied for registration of the "Jiebaina" trademark to the National Trademark Office.
1980s: Establishment of Cabernet Dry Red Central Laboratory
Since the 1980s, under the leadership of my country’s first generation of female winemakers and Changyu’s chief engineer at the time, Chen Puxian , Changyu established the Cabernet Dry Red Central Laboratory, and improved the formula and brewing process on the basis of inheritance, making Cabernet Dry Red an iconic brand of high-end wine in China.
January 18, 2011: The Jiebaina trademark was used by seven companies.
After mediation by the Trademark Review and Adjudication Committee of the State Administration for Industry and Commerce, Changyu Group licensed COFCO Liquor Co., Ltd. The company, COFCO Great Wall Wine (Yantai) Co., Ltd., COFCO Huaxia Great Wall Wine Co., Ltd., COFCO Great Wall Wine Co., Ltd., Sino-French joint venture Dynasty Grape Winery Co., Ltd. and Shandong Weilong Wine Co., Ltd. use "free of charge and indefinitely" "Jiebaina" trademark. Except for the use with permission from Changyu Group and the permission from the above-mentioned six companies, other wine production and operation companies are not allowed to use the "Cabernet" trademark.