The inscription Duan Yun of the Industrial and Commercial Bank of China is no longer used, mainly because the trademark brand is used.

The first person to inscribe "Industrial and Commercial Bank of China" was Duan Yun. These six words, on the whole, are thick and full, the writing is grand, the words are good, and they have a lot of feeling, and they also write a new realm. The Industrial and Commercial Bank of China understands this very well. From the time of its establishment, calligrapher Duan Yun was invited to write the name "Industrial and Commercial Bank of China" in handwriting, and designer Chen Hanmin designed a coin-shaped emblem with a round square hole. In 1996, a modern corporate identity management system was implemented. In 2009, the brand architecture and visual Applying standards and adapting to globalization, the "ICBC logo portfolio" was designed in 2010 and a corporate image management system was launched. ICBC gradually standardized the brand logo image, combined with multimedia marketing methods, continuously improved and improved the brand management model, and integrated "Finance @ Home" and "Industry" Sub-brands such as "Silver Peony Card" and "ICBC Gold" were introduced to the market, and the brand of "ICBC" was consolidated into a golden signature.