***Same points:

1. They are all fast fashion brands.

3.? The consumer group is positioned as fashionable young consumers aged 20 to 40.

4.? The store design windows of UR and ZARA are mainly dark green, and the interior decorations are all warm colors.

5.? Their marketing concept is "fast, small quantity, multiple styles".

Since its inception, all operations and management of UR have been explored and developed with fast fashion DNA as the core. The brand is positioned as "a large luxury store, rich products, rapid updates, and affordable prices" to highlight products. Dominates all business philosophy and is committed to advocating new fashion concepts and shopping methods.

ZARA has a large group of designers; the company itself has 9 garment factories. From new style planning to production and delivery, it can be completed within a week at the fastest; delivery speed is fast; it adopts a variety of small-volume business methods , all products in its clothing store must be replaced with new ones every three weeks. Customer orientation; vertical integration; efficient organizational management; emphasis on speed and flexibility of production; unique marketing price strategy without advertising or discounting.

Differences: Mainly in terms of clothing style

1. ZARA is simple and elegant, positioned in the OL type, mid- to low-priced clothing. This style of clothing is actually a kind of clothing style. A store style that achieves sales by selling popular items. The store operates as a shopping mall without a shopping guide, and the styles follow the trend. ZARA has more than 400 professional designers who launch more than 120,000 products a year, which is five times that of its peers. The average age of the designers is only 25. They travel between Milan, Tokyo, New York, and Paris and other fashion centers watch fashion shows to capture design concepts and the latest trends, and then imitate and launch high-fashion fashion items.

2. The full name of UR is URBAN RENEWAL. URBAN REVIVO, formerly known as URBAN RENEWAL, is a clothing chain retail brand under UR LIMITED. UR's style is British and fashionable. UR cooperates with many well-known design consulting companies in France to carry out design and research and development work to ensure fashion leadership and international style. The product series includes women's clothing, men's clothing, children's clothing and accessories, etc., providing consumers with choices in different categories.

Reference materials:

ZARA——Baidu Encyclopedia

UR——Baidu Encyclopedia