globally, as representatives of the automobile industry and luxury cars, most people have a * * * knowledge, that is, Mercedes-Benz.

From the brand history, it can be seen that the founders of Mercedes-Benz were the people who created the first car in the world, that is, Gottlieb Daimler and karl benz. Therefore, the company founded by them should undoubtedly be the representative of the automobile industry, and the development history of Mercedes-Benz is the development history of the automobile industry. So the current situation is that the only museum in the world that records the history of automobile development is in Stuttgart, Germany (the global headquarters of Mercedes-Benz and Daimler), called Mercedes-Benz Museum. In this respect, BMW is just a pure high-end luxury car and a competitor of Mercedes-Benz. BMW's global headquarters is in Munich, where there is also the BMW Museum, but what is recorded in it is always impossible to surpass the Mercedes-Benz Museum.

as far as quality is concerned, both have their own advantages. On the small-displacement engine, BMW is undoubtedly slightly better. They think that the models corresponding to the in-line 4-cylinder and 6-cylinder engines are the most powerful in the same class. In terms of large-displacement engines, the two should be said to be comparable. But it's a pity that BMW has never had a supercar until now, while Mercedes-Benz has McLaren SLR, whose engine is AMG's 8-cylinder 5.5-liter supercharged engine, and BMW has no corresponding competitive model. Of course, if we just talk about engines, the significance may not be great. You think, both manufacturers can provide engines for F1 racing cars, and their engine technology is of course the best in the whole industry. Let's just say that BMW won the evaluation of the engine here.

But as far as the vehicle is concerned, Mercedes-Benz is ahead of BMW in two aspects, which are easy to distinguish. One is aerodynamic performance. Mercedes-Benz's civilian cars learn from the characteristics of McLaren's car, which is the best among F1 cars in aerodynamic performance. What is shown is that the lines of Mercedes-Benz are soft and elegant (except for the G-class), and the lines of BMW look strong and powerful. In addition, in some local designs, Mercedes-Benz takes more account of the wind tunnel effect (that is, the influence of wind on the car body during driving), while BMW is slightly insufficient in this respect. Finally, it is characterized by competing models with the same displacement, and the fuel consumption of Mercedes-Benz is less than that of BMW. The second is comfort. Compared with other models of the same class, the comfort of Mercedes-Benz is obviously better than that of BMW. This is almost a fact recognized by the industry. Otherwise, how could someone say "drive a BMW and take a Mercedes"? The implication is that sitting in a Mercedes-Benz will feel very comfortable, and BMW can give users the feeling of driving freely. From this point, we can understand why BMW's 3 Series can beat Mercedes-Benz's C Class, while BMW's 7 Series can never surpass Mercedes-Benz's S Class. Because the audience of Series 3 and Class C are more young people, they pay more attention to dynamic performance, and it doesn't matter if the car is jerky, but it should be fierce, while the audience of Series 7 and Class S are gathered in successful people with a certain career and age base, and they pay more attention to comfort, which is king.

from the price point of view, the price of Mercedes-Benz cars of the same class is slightly higher than that of BMW, which basically follows this law globally, but it does not rule out that individual markets are slightly different due to other factors. On the one hand, it is the role of the brand, on the other hand, it is also influenced by the industry status of the two manufacturers.

The other is the status of the two brands in Germany and their relative government effects. In Germany, BMW is just one of luxury car brands, and there are Mercedes-Benz, Audi, Porsche and so on in China, but Mercedes-Benz has a higher status, which represents Germany. Whether it is the industry or the whole German industry, Mercedes-Benz represents the image of Germany everywhere. Even if you work part-time in Germany, besides Deutsche Bank, the other company with the highest salary is Mercedes-Benz, while BMW is just an ordinary level.

So compared with the brand, Mercedes-Benz should be superior to BMW, and the biggest advantage lies in its brand history and brand connotation. But when it comes to products, the two should be equal, winning and losing each other and having their own strengths.

According to the landlord, accidents always happen to BMW, but Mercedes-Benz has not heard much about it. In fact, there are other factors involved.

the vast majority of BMW cars born are domestic BMW cars. It is also made in China, and the domestic rate of BMW is much higher than that of Mercedes-Benz. This is both good and bad for BMW. On the positive side, increasing the domestic production rate will help lower the price and win more markets, so BMW's Series 3 and Series 5 are selling well in China now, while Mercedes-Benz's Class C is in good condition because it has just been upgraded and benefited from the improvement of design and power, but the sales of Class E are very problematic. The reason is that the price reduction after it is made in China is far less than that of BMW's 5 Series. Unfortunately, the E-class design is moderate and there is nothing wrong with it, but it is really lacking. And because of A6' s rule in China, it is now in a difficult situation. After being lengthened, BMW's 5 Series is loved by consumers in China, which can not only get a higher-end brand, but also get spacious interior space. The E-class has not been lengthened, which is obviously a disadvantage.

But BMW also has to bear the negative effects brought by the high domestic production rate, which is the focus of the landlord's consideration. Don't say I'm selling myself short, but China's automobile industry and all links in the industrial chain are really not ready, and the standards of many parts are not up to those of advanced countries. This is also the main reason why the German headquarters of Mercedes-Benz refused to improve the localization rate. However, in order to let the 3 Series and 5 Series seize more markets, BMW has improved the localization rate, but at the same time, it has sacrificed the quality, which has caused many cars to have various small problems constantly, making the 3 Series and 5 Series of BMW closer to Japanese cars. However, Mercedes-Benz's C-class and E-class have fewer things because of the low localization rate and better quality assurance. There are basically few problems with imported cars of both brands.

So many BMW 3 Series owners are willing to buy the imported 32, which is more secure in quality, but slightly more expensive.

It's not practical to simply compare brands. It depends on your choice, because it's impossible to buy all the cars of a certain brand when you buy a car, right?

I hope these words will solve your doubts.