Speaking of the Toyota brand, everyone is certainly familiar with it. As an automobile company that has been established for nearly a century, it enjoys a high reputation around the world. It is also the most popular brand among consumers in the United States, where automobiles are extremely developed. one. It has a number of global classic and best-selling models, or it can be said that it is more recognized than the public. Now that we talk about Toyota's classic models, who is the first model that comes to your mind? Camry, Corolla, Crown, Highlander? Of course, it may also be the newly launched Asian Dragon. But in fact, for Toyota, its most famous model is the Land Cruiser series. On September 22, Toyota officially announced that after 68 consecutive years of sales, the sales of the Land Cruiser series exceeded 10 million units.

I believe this is a shocking set of data. In other words, not long after Toyota was founded, the Land Cruiser series of models began to be sold. After more than half a century of ups and downs, rivals It may have been replaced countless times, but it still stands in its own market. So do you know what models the Land Cruiser series includes? It not only includes the Land Cruiser SUV, but also Prado, LC70, FJ40, etc. Together, they have become Toyota's longest-selling car series and the most important part of the Toyota brand. I believe everyone knows this sentence when talking about Land Cruiser: Mountains are mountains and rivers are rivers, and Cruiser is the best for off-roading. When you saw the names of its various models, did you find that this is an off-road family?

This is about the origin of the name Cruise. It was changed to the Land Cruiser in 2007 and is still used today. However, for many old car fans, they prefer to call it Land Cruiser. But having said that, the early Land Cruiser models were not what they are now, and Jeep complained that it was not just a trademark. The designs of the two also had similar approaches. It seems that every car company has a dark history in its early days. Until 1980, the Land Cruiser 50 series was upgraded to the 60 series. It began to be equipped with a central differential lock, a gasoline engine with electronic injection technology and a diesel engine with direct injection turbocharging technology, including a 4-speed automatic. For gearboxes, it was also from this time that Land Cruiser entered the domestic market through various channels.

It wasn’t until the Land Cruiser launched the 80 series in 1990 that it began to truly enter the high-end market. In order to balance off-road performance and comfort, Toyota made a lot of upgrades to the vehicle’s suspension and four-wheel drive system. Equipped with a large number of electronic assistance systems. For example, the suspension of the front and rear coil spring integral axles replaces the previous leaf spring integral axle. The four-wheel drive system provides a part-time four-wheel drive system with two differential locks at the front and rear and a full-time four-wheel drive system with three differential locks at the front, middle and rear. But not everyone is born to go off-road, so in order to reduce the difficulty of driving, Toyota prepared a series of electronic assistance systems for the 80 series. Since then, the story of the Land Cruiser has spread all over the country, but it was not until 2003 that FAW Toyota introduced it into China for the first time.

For a model of this level, is domestic production good or bad? The Land Cruiser, which has excellent global sales, is also very popular in China, but what is surprising is that it did not achieve the expected results after being produced in China. I believe everyone knows that in 2016, FAW Toyota announced that the domestically produced Land Cruiser would officially cease production. . It is worth mentioning that when FAW introduced the Cruiser in 2007, GAC Toyota also introduced the FJ Cruiser into the domestic market. However, the results of the two were worse than the other. The FJ Cruiser announced the discontinuation of production in 2013. . Although the domestic version is gone, parallel imports have continued. The Land Cruiser and Prado car series can be said to support most of the parallel import market, and they are worthy of the name of market boss.

Perhaps everyone is wondering why such an excellent car cannot be sold after being made in China. That means that everyone has not paid attention to the parallel import market. According to the guide price given by FAW before the suspension of production, the lowest configuration of the Land Cruiser Model prices start at RMB 771,000, but the quotations in the parallel import market are generally lower than the domestically produced guide prices of around RMB 200,000. If you want to choose one of the two, I believe no one will refuse the more affordable parallel-imported version. The money saved can be used to consider higher configurations.

It is no exaggeration to say that the Land Cruiser is the best choice of SUV for all men, especially the dream car for off-road enthusiasts. It can go to places you can’t even imagine. This is it. The charm of.

Summary: In fact, the Land Cruiser did gain recognition through imitation in the early days, but its success is inseparable from Toyota's independent innovation, whether it is the four-wheel drive system or reliable power, including years of accumulation. With its reputation and market, I believe it will be even better in the future, and when will you drive it home?