When a brand invites celebrities to endorse, the materials it needs to prepare in the early stage are very simple, mainly three types of qualification certificates and trial products.

Enterprise qualifications mainly include the company’s business license and certification of the legal representative; there are many industries whose business scope can be subject to post-approval after obtaining the business license, such as study abroad agencies, second-hand cars, Talent agency services, Internet audio-visual platforms, etc., so these companies also need to confirm that they have complete relevant business qualifications when inviting celebrity spokespersons.

For product qualifications, products need to obtain production licenses, product test reports, quality certificates and other relevant certificates of product quality. Real estate projects need to obtain construction land planning licenses, sales licenses and other documents, while website companies need to provide network operation licenses, which means ICP filing.

Brand qualifications mainly involve the brand’s trademark registration certificate and other brand ownership certification documents.

Beyond that. There is also the fact that advertising spokespersons "are not allowed to recommend or certify products that they have not used or services that they have not received." Therefore, they need to experience the use of cooperative products or services before endorsement cooperation. I hope it can help you, and I hope you will adopt it. Thank you Youxingku!